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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Research 265
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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Here are just a few industries that would benefit from offering customer service online: Retail Industry: Your brand sells products or goods – online, in store locations or both. Keep in mind that common price points of goods may influence how heated customer complaints get. Not ready to talk just yet?

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. “It

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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Most businesses approach social media like some kind of slot machine, where they put in a certain amount of money and expect more money to come out.

ROI 132
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11 Awesome Places to Sell Your Handmade Items

The Realtime Report

Trying out different platforms is good market research to figure out what works best for your items. Craft shows pop up in different venues, from massive exhibition halls to community centers and churches. Craft shows are sometimes held along with other community events, but often they’re stand-alone events throughout the year.

Price 70
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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.