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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Durex used social media intelligence tactics, including surveys and social listening, to collect data on its wider customer base.

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UK fashion influencers redefining style

Sprout Social

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Our Q1 Pulse Survey 2024 shows participants say they are most likely to engage on Instagram at a higher rate than participants in the US (38% UK vs. 27% US).

Fashion 96
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7 Growth Hacking Strategies for 2021

Oktopost

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. Connect with Your Community. Creating a community is paramount to your success as a growth hacker.

Strategy 144
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

This month, I surveyed end users to find out how they draw value from going social. Augment transparency, accountability and communication efficiency. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Here’s a snapshot of their responses. Streamline project management.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference. Posts that are timely or reference a trending topic. August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed. Facebook algorithm values.

List 190
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. These named entities refer to people, brands, locations, dates, quantities and other predefined categories.

Process 110
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Protecting Children from Social Media

Direct Marketing Observations

Though the above graphic refers to adults, children are not too far off from this model. This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. They can use a mobile device. They can create a poll or survey. They can rate someone.