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Establishing and protecting your brand’s reputation online

Sprout Social

Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. atagonia – ?️atagonia.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Failing to comply with HIPAA regulations is costly—both financially and to your brand’s reputation.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Web Tracking Opt-out Meta now allows users to prevent Instagram from tracking their web activity, bolstering privacy controls. Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions.

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5 Social Media Mistakes That Can Ruin Your Brand’s Reputation

Buzzlogix

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. When you do, you build a sense of community among your audience that will lead to positive sentiment. By failing to engage users on social media, a brand builds a reputation as a profits-only operation that has no interest in people.

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Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.

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How to hide likes on Facebook: Your step-by-step guide

Sprout Social

Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition. From the drop-down menu, select “ Settings & privacy ” and then choose “ Settings.” This will open all your privacy-related settings.

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