Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. What makes Nike’s social media strategy successful? Source: Nike (Twitter).

Social Media 59

Social Media Strategy Collaboration Analysis 59

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Let’s take a deeper gulp of Red Bull’s social media strategy.

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign? Recaps were also posted on TikTok.

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Data 86

Data Strategy Marketing Sports 86

Hootsuite

JANUARY 18, 2024

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. The good news?

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Nike’s Yardrunners Collection celebrates the history of HBCUs with clothing that emphasizes student leaders and alumni who are paving the way for excellence in their community.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Skills 112

Skills Template Templates Travel 112

Sherrilynne Starkie

JUNE 22, 2013

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Young concluded, “It’s a culture of shared contact between organizations and their communities.

Data 327

Data Foursquare Conference Wikipedia 327

Hootsuite

JANUARY 4, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

AUGUST 10, 2022

With over 12 years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing, and community management. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 89

B2B Press Release Apple Loyalty 89

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Build brand loyalty. The rumors are true.). Who are they?

Social Media 142

Social Media Meme HootSuite Influencer 142

Pixlee

JULY 21, 2021

You need a deep understanding of your target audience before you can create a content strategy. Interactive content like Instagram polls, asking questions in your social media captions, and hosting live streams are great ways to engage with your audience. A prime example of interactive content is hosting a social media contest.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Zoom out Under normal circumstances, requesting additional marketing resources would call for a clear pitch that explains the value for your team and overall strategy. Build community “It’s hard to get new customers in this market,” says Dietrich.

Social Media 113

Social Media Marketing Atlassian Team 113

Pam Moore

AUGUST 11, 2018

I drove numerous highly successful marketing programs humanizing brands, creating content strategies, launching and generating millions of dollars of revenue in the big technology, data center, mortgage, insurance industries. You just have to get out of your own way and learn the strategies, tactics, tools partnered with the right mindset.

Industry 132

Industry Real Estate Content Insurance 132

Hootsuite

MARCH 2, 2022

Check out our blog post on how to provide excellent social media customer service for more tips on getting this important social media retail strategy right. One of the best ways to connect with your audience online is to find existing communities relevant to your brand or your products or services. Work with creators.

Retail 104

Retail Social Media Brands Tips 104

Pam Moore

APRIL 11, 2018

I drove numerous highly successful marketing programs humanizing brands, creating content strategies, launching and generating millions of dollars of revenue in the big technology, data center, mortgage, insurance industries. You just have to get out of your own way and learn the strategies, tactics, tools partnered with the right mindset.

Industry 152

Industry Real Estate Insurance Content 152

Keyhole.co

SEPTEMBER 20, 2023

Then, devise consistent strategies across your website and all social media platforms. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation. It builds bonds beyond business transactions and a positive brand reputation through customer loyalty. Host live sessions for real-time interactions.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JUNE 6, 2016

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple.

Brands 100

Brands Loyalty Survey Newsletter 100

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Holy Social!

Brands 127

Brands Sports How To MySpace 127

ProBlogger

MAY 3, 2023

By doing so, you will create a strong connection with your readers, fostering trust and loyalty. Franchising and Collaboration One of the key strategies behind the success of Star Wars is its ability to expand through franchising and collaboration. Consider hosting events or meet-ups for your readers, both online and offline.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Convince & Convert

OCTOBER 12, 2013

And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email. Jay is the founder of [link] and host of the Social Pros podcast. Of course they are.

Social Media 167

Social Media Content Marketing B2B 167

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Sprout Social

OCTOBER 17, 2022

Hosting a surprise birthday party is on my bucket list. Some companies use it as a retention strategy as well. Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. Host an event. Digital surprise.

Brands 98

Brands Fashion Eventful Hosting 98

Later

JULY 17, 2020

Instagram’s latest sticker release is a new way to engage with your community, have meaningful conversations in direct messages, share important information, and gather feedback. . With the new Instagram DM Me sticker, you can encourage your community to send you a direct message and have a meaningful (and private) conversation.

Instagram 78

Instagram Communities Conversation Tips 78

Later

MAY 29, 2020

Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community. And we’re exploring ways to help small businesses create, manage, and surface a loyalty program on Facebook Shops.” . Want to level-up your Instagram Stories strategy?

Features 109

Features Instagram Badge Influencer 109

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Does it work?

YouTube 131

YouTube Privacy Mobile Video 131

Convince & Convert

NOVEMBER 15, 2013

The management expertise is all centered within Nissan – people like Erich who run the overall strategy and make decisions. Is Nissan building brand loyalty ? Jay is the founder of [link] and host of the Social Pros podcast. Erich’s team is a conglomeration of in-house talent and agency support.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

MARCH 25, 2020

Contests – Even if you need fresh content, your community will find a way to participate. Brands like Michaels and Teddy the Dog are hosting contests to not only build engagement but source content in a unique way. Build & Engage Your Digital and Online Community . This is a terrific opportunity in unprecedented times.

UGC 68

UGC ROI Cost Communities 68

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

agora pulse

OCTOBER 15, 2019

You want to create social media content with wide appeal or build a community that everyone wants to join. To minimize wasted resources, focus your social media strategy on the platforms where the majority of your target audience is most engaged. Let’s look at six ways to get more value out of your social media marketing budget.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand.

Software 62

Software Communities Forums Hubspot 62

agora pulse

OCTOBER 15, 2019

You want to create social media content with wide appeal or build a community that everyone wants to join. To minimize wasted resources, focus your social media strategy on the platforms where the majority of your target audience is most engaged. Let’s look at six ways to get more value out of your social media marketing budget.

Social Media 72

Social Media Marketing Social Media Management Startup 72