Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

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Waxing UnLyrical

AUGUST 1, 2014

Now that is what will result in them paying our fees happily… if that is the issue at hand! We do have a lot of confusion in the measurement space, and with the lines blurring between social, marketing, PR, you name it, there is constantly pressure to show how you’re engendering “success.”

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Waxing UnLyrical

JANUARY 25, 2013

Someone I absolutely don’t know found me, somehow, and wanted to consult with me on an issue that is not strictly a digital media or social/PR issue, but more of a “personal communication” and perception issue. via Flickr, CC 2.0. Of course I was flattered… but I was confused.

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Waxing UnLyrical

MARCH 9, 2015

Image: Al Jazerra English via Flickr, CC 2.0. Six marketing lessons for International Women’s Day. Ruth Ann Harnisch: Women’s issues are #NotJustAStat. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Let’s hear it for the ladies!

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Waxing UnLyrical

AUGUST 4, 2011

The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something).

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Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

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Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Image: mario via Flickr, CC 2.0. Why: How does one start from scratch after building a successful blog and community? Based in the Washington, D.C.,

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Waxing UnLyrical

MAY 1, 2013

Image: Alexandria LaNier via Flickr, CC 2.0. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Market Predictions Vary so Greatly? 00 am Enterprise 2.0

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Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. ” I have issues with the premises of both articles, but that’s not what really irks me about them. .” Image: phunkstarr via Flickr, CC 2.0.

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Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Sharon Pruitt via Flickr, CC 2.0 effect marketing.

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Cause marketing Postrank Tourism Flickr 198

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. The issue at hand is not the fact that the company was virtually unknown.

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Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

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Waxing UnLyrical

FEBRUARY 7, 2012

For those unfamiliar with Hébert, she is best know for her work as a weekly participant on the political panel At Issue on the CBC’s The National (in Canada The National is like … if it was food you’d spread it on toast and have it sustain you for life. Image: chantel beam photography via Flickr, CC 2.0. It’s a big deal here).

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Waxing UnLyrical

FEBRUARY 25, 2015

Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. Image: Droid Gingerbread via Flickr, CC 2.0.

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Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

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Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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Social Media Strategy Marketing Vimeo 153

Waxing UnLyrical

JULY 19, 2011

So far, G+ has only been handy if I want to chat with social media marketers, educators who are using social media in the classroom, and the few friends of mine who are early adopters. (We Image: Tony the Misfit via Flickr, CC 2.0. Image: Meer via Flickr, CC 2.0. But it’s coming.). are all still over at Facebook. G+ is work.

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Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. These are those links.

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The Marketing Blog

DECEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Understand Social Media as a Philosophy and its application as a Culture. The scope of my blog-posts span across the Enterprise 2.0

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Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Let’s envision this scenario: a user has a support issue about an Apple product. I don’t expect Apple to port their customer service wholly over to Twitter, but Apple does little in terms of customer service issues altogether. I’m going to stop there, though. No acknowledgment. Be proactive and not reactive. (To

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Waxing UnLyrical

APRIL 13, 2012

If you know a person outside of the confines of the office, you’re much more likely to understand why a manager is making that decision, or why an employee is challenging you on a specific issue. Image: Tjeerd Wiersma via Flickr CC 2.0. He does social media management for KimberMedia and does marketing/PR for @bgckids.

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Questions Flickr Social Media Management Issues 157

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Waxing UnLyrical

JANUARY 14, 2011

Image: terren in Virginia via Flickr, CC 2.0 and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It It just did it on the Flickr link above.) See if they work for you. That’s Apture. Sexy Bookmarks.

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WordPress Class Flickr Postrank 234

Waxing UnLyrical

OCTOBER 27, 2011

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Focus on building community. Image: clasesdeperiodismo via Flickr, CC 2.0. Because, shock and awe, they are.

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Techipedia: Tamar Weinberg

APRIL 20, 2010

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. I’m also glad your bringing enlightment to people who are still ignorant about the whole cannibus issue!!

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Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing! Shall We Tweet?

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. How unbelievably ridiculous. Or pathetic. Shall We Tweet?

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Creative Commons Postrank Tourism Flickr 162

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. GetSatisfaction The best way to offer your clients the best customer service is by also allowing them the ability to resolve the issues themselves and share their questions and answers with anyone, even if that person is not a client.

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Waxing UnLyrical

OCTOBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Doing The Best He Could October 11th, 2010 Tweet When I first moved to the US I amused my husband greatly by wishing him a “Happy Veterans Day &# (he’s ex-military). Yabba dabba doo!

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Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: Stuart Caie via Flickr, CC 2.0 Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

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Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Read All About It!

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Waxing UnLyrical

NOVEMBER 15, 2010

Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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