Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. It’s an episode you most certainly won’t want to miss.

B2B 89

B2B Press Release Apple Loyalty 89

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Ryan Phillips, a Sprout Solutions Engineer with experience managing social in the finance industry, echoes the benefits of listening. Soon, subsequent Tweets questioning the health of SVB went viral.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

JUNE 22, 2016

Joined by Erica Moss , Community Manager at Bitly, and Emily Chapman , Technical Account Manager at Trello, and Sprout’s product marketing manager, Patrick Cuttica , I moderated a lively discussion on some social customer care best practices. Throughout the event, the audience took to Twitter to share their favorite moments.

Industry 62

Industry Twitter Training Loyalty 62

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. Sounds like a tall order, but it’s not that intimidating if you approach it correctly.

Social Media 179

Social Media Tips Hashtag UGC 179

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Gamification.

Content 253

Content UGC Community building Hotels 253

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Skills 112

Skills Template Templates Travel 112

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

Examples 126

Examples Influencer Campaign Marketing 126

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Reward your customers’ loyalty.

Instagram 119

Instagram How To Loyalty Discount 119

Hootsuite

MARCH 2, 2022

Globally, social commerce is a half-trillion-dollar industry. One of the best ways to connect with your audience online is to find existing communities relevant to your brand or your products or services. Creators have a strong connection to these existing niche communities and a high level of trust from their followers.

Retail 104

Retail Social Media Brands Tips 104

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

JANUARY 20, 2022

Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Small entrepreneurial brands that aren’t related to the gaming market have also taken advantage of the audience these events get. Why are Gaming Influencers Valuable?

Influencer 82

Influencer Brands Marketing How To 82

Pixlee

JULY 7, 2021

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 One way to drum up engagement in a lull is to give back to the fan community through recognition. Use Content to Build Fan Loyalty . billion of national TV revenue as a result of the COVID-19 pandemic.

Sports 52

Sports Team Influencer UGC 52

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. Get creative with polls and community questions to generate content ideas that align with your new focus.

How To 124

How To Social Media Management Metrics Team 124

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. Predictably, Samsung has multiple country-specific and industry-specific social media accounts with tons of followers. LinkedIn: 4.2

Curation 52

Curation Social Media Strategy Content 52

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. What’s the optimal length for a social media video?

Trends 75

Trends Retail UGC Authentication 75

Webbiquity SMM

JUNE 6, 2016

7% had better brand loyalty. The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Stays up to date with news and happenings within the industry. 65% saw improved brand recognition. It’s simple. Courteous and respectful to colleagues.

Brands 100

Brands Loyalty Survey Newsletter 100

Hootsuite

JANUARY 13, 2022

Helps establish brand loyalty and grows community. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. Acts as a trust signal. View this post on Instagram.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

APRIL 15, 2020

Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. If anyone wants to hang we’re going live on Zoom here: [link].

Strategy 142

Strategy Metrics Hubspot Retail 142

The Realtime Report

AUGUST 26, 2019

Craft shows pop up in different venues, from massive exhibition halls to community centers and churches. Craft shows are sometimes held along with other community events, but often they’re stand-alone events throughout the year. Check the vendor requirements for the fair before you commit to the event.

Price 70

Price Eventful Buy Hosting 70

SocMed Sean

DECEMBER 18, 2018

Engagement with your community should be the ultimate goal. Spicing Up A Boring Industry With Social Media Humor Let’s use Wendy’s as an example. Do they tweet industry news about the restaurant or food-service industries? Do they tweet industry news about the restaurant or food-service industries?

Social Media 220

Social Media Meme Advertising Strategy 220

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend. Marketing talent: Social media managers, community managers, paid media strategists, creative designers and video editors.

Marketing 131

Marketing How To Sample Samples 131

Pixlee

DECEMBER 20, 2021

The past few years have marked a significant period of growth for the creator econom y and the social media platforms that underpin the industry. Evidence of this expansion is in the numbers: the creator economy is estimated to be a $13 billion industry worldwide, $12 billion more than reported only five years ago.

Influencer 52

Influencer Apparel Loyalty Forums 52

Sprout Social

JULY 30, 2020

The events of 2020, however, created a tipping point. Throughout the pandemic, the 123 Internet Group’ s top priority was ensuring that their clients are staying connected with their customers and communities on social. “No matter what industry you’re in, you need to keep in touch and be transparent with your customers.

Retail 122

Retail Groups Groups Social Media 122

Techipedia: Tamar Weinberg

MARCH 27, 2012

Offer Online Thanks for Offline Events. Does your business regularly attend industry conferences or trade shows? If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Industry-specific days of celebration are also great ways to acknowledge your online community.

Social Media 186

Social Media Real Estate Survey Eventful 186

Audiense

JUNE 28, 2018

It is unlikely anyone would think the industry of Martech is “easy” and “understandable”. The Martech industry is ever changing: new media channels constantly emerging, new software categories, new tags, and new roles almost every day! Social & Relationships: Events, Meetings & Webinars. Social & Relationships: ABM.

Advertising 80

Advertising Affiliate marketing Influencer Data 80

ProBlogger

MAY 3, 2023

By doing so, you will create a strong connection with your readers, fostering trust and loyalty. Engage Your Audience through Events and Community Star Wars has excelled in creating a sense of community and engagement among its fans. Consider hosting events or meet-ups for your readers, both online and offline.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Sprout Social

MAY 19, 2021

Listening data equips brands with the intel they need to have relevant, meaningful interactions with consumers who are talking about your industry as a whole. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Booktok , for example, has become a flourishing online community. But times have changed. Promotes social change.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

DECEMBER 26, 2023

The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Red Bull collaborates with extreme sports athletes and organizes various competitive events. This facilitates personal connection with the audience and cultivates engagement and loyalty.

Social Media 52

Social Media Strategy Sports Meme 52

Pixlee

DECEMBER 13, 2021

Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. To build a loyal community that trusts and advocates for your brand, you need to understand what your target audience cares about and give them a place to share feedback. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Keyhole.co

OCTOBER 19, 2023

Join the movement and become part of our growing community. Introducing [product/business name] – your ultimate companion for [relevant industry/activity]. Our incredible community never fails to amaze us! Feeling the love from our community! We are incredibly grateful for our supportive community!

Types 59

Types Instagram UGC Collaboration 59

Keyhole.co

MARCH 26, 2024

The brand has numerous tie-ups with brands from diverse industries and realms. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. LEGO engages with fans through interactive content, contests, and polls, fostering a sense of community and sparking creativity.

Construction 52

Construction Social Media Strategy Collaboration 52

Likeable

APRIL 2, 2019

Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry. Ultimately, Pinterest is a planning network, where users prepare in advance for holidays and key events. Customer loyalty is about more than just rewards. We’re stuck in our own bubble.

Retail 87

Retail Brands Authentication Loyalty 87

agora pulse

SEPTEMBER 21, 2019

And influencer marketing works for almost all industries. One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. There’s also much talk around regulating the influencer industry. Source: Content Authority.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

And influencer marketing works for almost all industries. One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. There’s also much talk around regulating the influencer industry. Source: Content Authority.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Later

MAY 29, 2020

Plus, Instagram is finally letting creators earn money from the content they share on IGTV — a longtime requested feature from Instagram’s creator community. And we’re exploring ways to help small businesses create, manage, and surface a loyalty program on Facebook Shops.” . Facebook Shops. Instagram Shop.

Features 109

Features Instagram Badge Influencer 109