Communities Demo Events Groups 
Social Media Strategies Summit
JANUARY 12, 2023
One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. Jenny Li Fowler at MIT has demoed “a ton of new tools,” from Airtable to Discord to Gilded. Her solution?
Sprout Social
OCTOBER 18, 2023
Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. This is especially important for brands with multiple events or locations. Doing so can build community and brand awareness.
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Sprout Social
SEPTEMBER 14, 2023
#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.
Oktopost
MARCH 4, 2024
The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.
Sprout Social
SEPTEMBER 30, 2022
Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. How does a comment lead to a demo request? Is it a LinkedIn group? Your co-workers!
Pixlee
SEPTEMBER 17, 2020
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Use Community-Driven Content Across all Channels. Combine product reviews with visual UGC to give a cohesive look into each product and help customers make informed decisions based on existing community content. . Involve Industry Influencers.
Waxing UnLyrical
FEBRUARY 5, 2014
Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. That set of events put in motion the process that would create the original Fresh and Fluffy, an all natural dry dog shampoo. This is their story.
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