Firebelly

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Importance of Brand Voice in Online Conversations & Communities

Firebelly

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. Recently, I participated in a panel on social media at a conference for non-profits. “We use different voices – to keep it fresh and mix it up.&# Uniqueness.

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Community Managers Need To Be Community Focused

Firebelly

Social media is so much more than how many fans or followers you have. The best way to use social is by making your audience the focus. As a community manager you have to think about how you can support them, find the answers they are looking for, and add value for the brand you represent. Are they having a problem?

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(Social Media) Haters Gonna Hate

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You may find these people in your Facebook community, for example. Here are pros and cons to hating online: On the one hand, they have outlets on social media where they can voice their negativity to a large group of people quickly and with little effort. But, it’s a fact of life that they are everywhere.

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Community, Lady Gaga & Bourbon: The David Spinks Interview

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David Spinks – Community Man. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. His other enterprises include BlogDash and The Community Manager where he still actively writes. Can every company grow and maintain community?

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Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster.

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Social Media Promotions: An Overview Of Sweepstakes

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courtesy of my great friend Shashi Bellamkonda – better known as the Social Media Swami or @shashib. Shashi asked me to take a page out of our social media promotions playbook and record a video for the class to watch on sweepstakes. Below are two of the takeaways: Every Community Wants Growth.

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9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. Sample topic: How To Build A Community Using Instagram. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. Learn more ]. CONTENTCHAT.