Firebelly

MAY 19, 2011

My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. This is one of the best descriptions of community I’ve come across.

Communities 198

Communities Types Conversation Engagement 198

Firebelly

JUNE 2, 2011

Your community has grown significantly. People have responded to your story and your conversational style. Your last contest brought hundreds of new members to your Facebook community. How has the conversation changed? Will you be able to convert business out of this community? Is your story still coming through?

Communities 194

Communities Questions Facebook Conversation 194

Firebelly

SEPTEMBER 10, 2011

“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. Can you develop content and sustain conversations?

Questions 197

Questions Communities Organization Activities 197

Firebelly

JANUARY 13, 2014

Nearly everyone uses the phrase “Super Bowl” on a regular basis during conversations, either online or in person, leading up to the championship game. However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no.

Communities 126

Communities Apple Eventful Resources 126

Firebelly

NOVEMBER 17, 2011

As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” This feature allows brands to see what their customers are most interested in. Pinterest in a relatively new wave of social media in the branding world.

Conversation 229

Conversation Brands Fashion Loyalty 229

Firebelly

SEPTEMBER 28, 2011

It’s definitely not the same as the person actually being there, but it offers more options for speakers, as an hour-log web conversation is a lot easier to work into a busy schedule than a 3-day trip across the country.

Conversation 154

Conversation Project Hotels Hosting 154

Firebelly

JULY 18, 2012

Let’s say you neglected advice about giving away an iPad to grow your community. Further more they won’t help generate organic conversations or build the community. For a community manager, it is extremely difficult to take on a Page that has an iPad-based community – it can be done, it just takes time.

iPad 262

iPad Facebook Conference Applications 262

Firebelly

MARCH 6, 2012

You may find these people in your Facebook community, for example. But, you can build a community with conversation and engagement that will lead to advocates. It’s important to have a crisis plan in place for any community for this very reason. But, it’s a fact of life that they are everywhere.

Social Media 251

Social Media Communities Groups Groups 251

Firebelly

JANUARY 3, 2012

I am now almost three months into being a social media manager and I feel I’m finally in the right place at the right time because I believe in social business, I believe in conversation, and I believe in community. And I’m pleased to say – we’re not just a social media marketing firm, we are a social business.

Project 200

Project Marketing Social Media Management Collaboration 200

Firebelly

FEBRUARY 11, 2011

Three tactical components of social media activity occur that will help increase your influence (the definition of “influence” is for another conversation), no matter which process you use to plan your overall strategy. Build – We all know that building a community takes time and effort (blood, sweat, and tears).

Influencer 198

Influencer Social Media Community building URL 198

Firebelly

NOVEMBER 10, 2011

“People or companies who are interested in helping the community.”. Unusual content and content that triggers strong emotions — death or birth — causes conversations. Something that has new and creative content — breakthroughs in technology, a video someone made, a photograph, crazy hair-do—all these things strike up conversation.”.

Content 168

Content Class Travel Social Networking 168

Firebelly

AUGUST 15, 2012

Top fans can help in the development of the community and the conversation overall. They have the potential of policing your community when things go a rye, and can be your biggest word of mouth advocates on and off line. I don’t believe that true top fans join a community to get something.

Facebook 174

Facebook Applications Communities Course 174

Firebelly

APRIL 14, 2011

Relevant content causes conversation. Good conversations happen between people. Build community and it will monetize. That is what community does. Isn’t it our job to get people talking? Song: Something To Talk About by Bonnie Raitt. People are the killer app. The best brands are represented by people.

Social Media 197

Social Media Reputation Communities Influencer 197

Firebelly

MAY 5, 2011

It’s about the interaction of people, food, restaurants, conversation and small community organizations. There is conversation. • The organization gets $400 plus involvement in a conversation with some cool people. • The organization gets to continue the conversation after the event with the individuals. •

Price 244

Price Organization Groups Groups 244

Firebelly

MAY 1, 2012

First, when you get permission to join the Pinterest community you will need to set it up through Twitter or Facebook (and this is a profile NOT a page). Second, in order to grow your Pinterest community quickly it’s important to have your social assets already set up and active to promote your content and direct people to your communities.

Communities 191

Communities Library Influencer Publishing 191

Firebelly

AUGUST 31, 2012

Here are 9 noteworthy sound bites from Twitter that represent the variations in conversation, people and moments – my curation from within the Social Curation Summit. When content fails, it may not fit the culture of that community. Conversation doesn’t happen without provocation. Hope you enjoy this.

Curation 186

Curation iPhone Software Conversation 186

Firebelly

MAY 26, 2011

Best practices gleaned from contests that include photos, essays, and videos; as well as micro-promotions are all part of the conversation. Facebook Pages: Using Content and Conversation to Build Community. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

Case Study 154

Case Study Authentication Issues Communities 154

Firebelly

JUNE 20, 2011

People Come For Content And Stay For Community Online. By Vanessa DiMauro I often get asked about whether content is more important than conversation in an online community. It really depends on the stage of the online community or the member. More Than 1 Million People Per Week View Customer Service Tweets.

Social Media 178

Social Media Communities Study Blogger 178

Firebelly

NOVEMBER 14, 2013

Below are two of the takeaways: Every Community Wants Growth. Growth is usually an objective of every community and there are so many ways for brands to achieve this. First, there’s the organic way – with content and conversation – focused on the customer’s needs. This exemplifies the most scalable model.

Overview 151

Overview Social Media Class Skills 151

Firebelly

SEPTEMBER 28, 2015

When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. What: Each week the My Community Manager team hosts a topic-based panel and invites anyone to participate in the discussion. When: Fridays at 2pm EST. Sample topic: Self-Care For Community Managers. Learn more ]. SOCIALCHAT. Learn more ].

Social Media 100

Social Media Sample Samples Twitter 100

Firebelly

MARCH 10, 2011

Additionally, not every brand can really build community. Measure conversation. Measure call to action conversion. Conversation is. Some brand relationships are transactional. Not every brand can energize, empower and create emotional connections. Know your place. Measurement shows the true picture.

Strategy 199

Strategy Tips Discount Loyalty 199

Firebelly

OCTOBER 29, 2012

By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter. Hurricane Sandy: NYC tweets, Instagrams, and crowdsources an unfolding disaster.

Social Media 193

Social Media Crowdsourcing SMS Instagram 193

Firebelly

AUGUST 30, 2013

Aside from attracting younger users to their site, LinkedIn hopes to facilitate conversations between students with the over 200 universities across the globe that have chosen to participate. How do you feel about high school students joining your professional social media community? .

Flickr 174

Flickr LinkedIn Privacy Social Media Management 174

Firebelly

JANUARY 31, 2012

From here, you have the opportunity to test different content and adjust your voice to see what really drives community and conversation. After you gather and sort through the data you will most likely find that your fans have a wide variety of viewpoints. It’s a win-win.

Tips 188

Tips Facebook Questions Communities 188

Firebelly

OCTOBER 23, 2013

Social media is the place where you can build a community around your brand. Don’t be overly possessive of the conversation. and usually that question is followed by, “How can I then market to said followers, and make them spend money on my products?”. But hold on people!

How To 177

How To Social Media Buy Questions 177

Firebelly

JUNE 6, 2011

By Lauren Fisher There’s lots of good advice out there for running a good Facebook Page and how you can build a long-term community. Skilled analysts must weed through spam and irrelevant posts, score the conversation for sentiment, categorize topics of conversations and translate key findings into actionable insights.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

Firebelly

OCTOBER 10, 2011

Part 2 of 2: teenage perspectives on community and trust. We had been chatting about conversations, the humanization of brands, community in online spaces and in the real world, and trust. My next post will be on how to build trust and community. Every one of the kids turned in a definition. .

Class 190

Class Communities Team Conversation 190

Firebelly

APRIL 11, 2011

The State of Community Management in 2011. By Kate Williams We’ve been spending some time with this fantastically thorough report from The Community Roundtable since its publication last week, and unsurprisingly it’s filled to the brim with goodness. Social Media and SEO massively undervalued: Study.

Social Media 181

Social Media API Paid Search Metrics 181

Firebelly

JANUARY 19, 2012

There is no ability to have conversations with their customers. Their real life community can’t be extended into social spaces. The company/organization is inherently not interesting. They’re not social in real life. They have no ability to produce content. They have no idea what their goals are.

comScore 172

comScore Facebook Marketing Organization 172

Firebelly

OCTOBER 28, 2011

The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Build your community using relevance and use something you can have through an email newsletter: conversation.

Communities 189

Communities Brands Discount Survey 189

Firebelly

MAY 28, 2012

By Shea Bennett IBM’s Social Sentiment Index, which aggregates public opinion from Twitter, blogs, message forums and other social media channels, has revealed a 46 percent increase in the amount of conversations about Memorial Day travel over last year. Man Uses Facebook To ‘Save’ Memorial Day Parade.

Social Media 179

Social Media Sentiment Aggregator Travel 179

Firebelly

AUGUST 24, 2015

We typically employ strategists, content developers, community managers, analytics specialists, messaging and conversion people, programmers, assistants and, occasionally, other firms. Social media is one of them. Here’s some insight into how our model works and what factors into our pricing.

Price 100

Price Social Media Insurance Marketing 100

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

JULY 7, 2011

I think a good addition for the future would be Community. This was a conference rich in conversation and discussion between breaks and during meals. The four conference tracks included Pages & Places , Commerce & Monetization , Applications & Credits as well as Advertising & Targeting. It’s really social.

Conference 233

Conference Hotels Education Energy 233

Firebelly

JANUARY 12, 2012

Currently we cover conceptual and strategic matters in the social communications world. We have “Monday’s Social Media Marketing Must Reads”, we cover best practices and features of products/services, and we write about conversations and community. Most importantly, our approach is editorial in nature.

Education 164

Education Team Social Media Communities 164

Firebelly

MAY 17, 2011

Hart Company – developers, builders and managers of distinctive apartment communities. Try to move the conversation offline if you can, but, regardless, keep responding until it’s all fixed. Guest post by Mark Juleen , V.P. of Marketing, J.C. We’re supposed to be having fun, right? Don’t just point fingers and ignore the issue.

Facebook 170

Facebook Issues Course Communities 170

Firebelly

NOVEMBER 17, 2010

Indiana University Communications and Marketing Conference. Using Content & Conversation To Build A Vibrant Community. Indianapolis, IN. Why Blogging Is The Best Social Strategy. Chantelle Flannery. Duncan Alney. Top 10 Tips For Facebook Marketing. Chad Richards.

Upcoming 100

Upcoming Engagement Conference Consultant 100