Jon Loomer

JANUARY 10, 2024

Meta developed new rules for special ad categories that were aimed at preventing discrimination in the areas of employment, credit, and real estate. Meta performed a sweep to remove certain ad targeting options in the early parts of 2022. ” The removal of those targeting options feels like deja vu now.

Real Estate 187

Real Estate Campaign Advertising Trends 187

Jon Loomer

MAY 24, 2023

They are unique, and the reports on performance have largely been positive. Performance is largely based on reputation at this point — especially for me since I’m just now getting first-hand experience with it. Just select your category before moving forward… 4. You also can’t utilize Dynamic Creative.

Campaign 176

Campaign URL Advertising Analytics 176

Sprout Social

JUNE 28, 2023

How to get access to insights on Instagram How to see post insights on Instagram Instagram Posts insights Instagram Reels insights Instagram Stories insights Instagram Live insights What kind of performance data is available in Instagram Insights? Using Instagram Insights for performance analysis What is Instagram Insights?

Metrics 102

Metrics Instagram How To Patterns 102

Jon Loomer

FEBRUARY 14, 2024

Keep in mind that much of the power of interest targeting was previously powered by partner categories. They won’t force people to perform the action we want. We need to reach the people most likely to perform that action. Before that, you needed a third-party tool to do any website remarketing (FBX!). Not really.

Advertising 178

Advertising Metrics Cost Sentiment 178

Jon Loomer

MAY 22, 2023

When Advantage Detailed Targeting is turned on, Meta will “dynamically expand the audience to reflect where we’re seeing better performance and we may expand your audience further to include similar opportunities.” Advantage Custom Audience Next came Advantage Custom Audience. The problem?

Products 201

Products Advertising Features Groups 201

Sprout Social

OCTOBER 5, 2023

Use the dropdown filters at the top to sort your posts by type, date or other categories like marketing channels. Click on “ View Insights ” to get a snapshot of how it’s performing and see what it looks like in your feed. The four categories are just the tip of the iceberg. Want in-depth insights on a specific post?

Instagram 107

Instagram Facebook Marketing Features 107

Convince & Convert

JANUARY 31, 2024

Which KPIs will I use to measure performance? This project management method requires that you divide your projects/tasks into four quadrants: Urgent and important Urgent but not important Important but not urgent Neither urgent nor important The image below shows how you can manage the tasks in various categories.

Project 126

Project Social Media Template Templates 126

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 98

Report Social Media Management Small Business Hashtag 98

Jon Loomer

FEBRUARY 26, 2024

This allows the algorithm more ability to find people who are likely to perform your desired action. Another critical aspect of how Meta finds your audience will be the performance goal (and conversion event, if applicable). Understand that this is how performance is measured, so what you select will impact delivery.

Construction 183

Construction Cost Issues Conversation 183

Audiense

SEPTEMBER 24, 2020

Only three months ago in the G2 Summer Report we were recognised as high performers within our competing categories but according to the new G2 Fall Report we have now become LEADERS! Ultimately, the goal is to measure the fit and the market momentum your product has.

Compete 169

Compete Authentication Review Report 169

Jon Loomer

SEPTEMBER 27, 2021

Lookalike Expansion allows Facebook to dynamically expand your audience if their system finds better performance opportunities beyond the percentage you selected. From Facebook: Our ad delivery system uses the Custom Audience that you based your lookalike audience on as a guide for ad delivery, while also dynamically assessing performance.

Facebook 212

Facebook How To System Advertising 212

The Realtime Report

FEBRUARY 20, 2024

Each geographic market comes with its own needs, objectives and limitations when managing everything from network latency and content quality to optimizing financial performance. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

Industry 91

Industry Video Sports Compete 91

Sprout Social

NOVEMBER 21, 2023

Set benchmarks for future performance Monitoring the competition helps you set realistic goals for your business. Before you make a list, divide your competitors into three distinct categories: Direct competitors: These are businesses that target the same audience and offer similar products or services to yours (e.g.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Social Media Strategies Summit

NOVEMBER 2, 2023

Over a set period — say, three months — measure what tasks you’re performing and how long each takes using a time-tracking tool like: Clockify Harvest Hive At the end of those three months, analyze the data. Do you have the time to train someone else to perform the job? Whatever the case, those attitudes contribute to burnout.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. Kennedy underscores the importance of hiring influencers based on audience fit and historic performance.

ROI 107

ROI Influencer Marketing Survey 107

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Use Hootsuite to see what’s working and where to improve performance.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Sprout Social

SEPTEMBER 18, 2023

The market research you’ve performed will also help you develop new goals and navigate old ones. Using a zero-based budgeting framework lets you focus on accounting for projected costs and performance outcomes for new initiatives where there isn’t past data to reference.

Marketing 132

Marketing How To Sample Samples 132

SocMed Sean

APRIL 14, 2022

Tap the notification category you wish to customize: Personal account holders will see three categories: On Pinterest, By email, or By push notification. Business account holders will see two categories: By email, By push notification. Tap your profile pic at the bottom right corner of your screen. Tap Notifications.

Notification 130

Notification Curation Activities Features 130

Hootsuite

MARCH 27, 2024

There are two options when creating a boosted post: Add budget to an existing post that is performing well. They are created and measured quite differently from other forms of social ads, so they are considered as a separate category. Otherwise, the two posts are identical. But they are the very most basic form of social advertising.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

The Realtime Report

DECEMBER 22, 2019

When the business is small or midsize, the users look for cost effective and highly performing software. Enhances the quality of work with best performance. It is quite convenient to search on any topic or choose a category to find out videos. In that way, this ERP solution provides many advantages.

Module 136

Module Microsoft Software Project 136

Jon Loomer

JULY 10, 2023

The potential benefit here is that you get to reach people while they are in a buying mindset and engaging with a product in a similar category. Measurement Since multi-advertiser ads don’t represent a unique placement or ad unit, it makes measurement and evaluation of performance challenging.

Advertising 165

Advertising Feed Feedly Instagram 165

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? In most cases, the default column preset is “Performance.” To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. Part of the battle is knowing which Facebook ads metrics actually matter. They’re the campaign basics.

Metrics 212

Metrics Facebook CPC Eventful 212

Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. I first wrote about Partner Categories in 2013, so this form of targeting has been around for more than five years now.

Facebook 168

Facebook Advertising Privacy Retail 168

Sprout Social

OCTOBER 4, 2021

Owned data measures the performance of content you publish across your brand’s social profiles. To get an accurate picture of your performance, you also need to assess your earned data. As you dig into your organic data, there are various ways to slice the numbers to get a deeper and more focused understanding of your performance.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

APRIL 25, 2024

It also helps set up a reporting infrastructure to simplify performance measurement at the end of your campaign. This workbook template gives you a framework to audit your channel, define your audience and create a performance-optimized distribution plan. Download the template 4. Download the template 7. Download the template 12.

Template 79

Template Templates Social Media RFP 79

Jon Loomer

APRIL 18, 2022

The researchers performed another study. But, from the desktop app, go to… Settings & Privacy > Settings > Ads > Ad Settings > Categories used to reach you > Interest categories. When is it relevant and when does it become irrelevant? That’s a lot! Like I said, it’s buried!

Study 203

Study Facebook Advertising Research 203

Unmetric

JULY 2, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. There’s a host of features that will help you analyze your brand’s social media performance on LinkedIn and make better marketing decisions. Reportgarden. Rank Ranger.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Use hashtag analytics to refine your Instagram content strategy Analyzing the performance of different hashtags can provide valuable insights into what resonates most with your audience. Let’s dig in.

Hashtag 90

Hashtag Instagram Engagement Brands 90

Sprout Social

SEPTEMBER 11, 2023

NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. What are the types of NLP categories? All these capabilities are powered by different categories of NLP as mentioned below. Using generative AI tools like ChatGPT has become commonplace today.

Process 111

Process Sentiment Analysis Applications 111

Audiense

JUNE 24, 2020

We are delighted to announce that we have been recognized as High Performers in the Marketing Analytics Software and Social Media Analytics Software categories in the recently released Summer Reports by G2 Crowd (the leading platform for industry peer-to-peer reviews on business software and services).

Review 97

Review Software Analytics Report 97

BeingOptimist

JANUARY 11, 2022

It can be used to monitor the performance of your computer, to close a program that is not responding properly, to see how much memory and CPU different web pages and extensions are using. You can click on any additional categories to add them to the task manager. To remove a specific stat click on the category to remove the checkmark.

How To 98

How To Microsoft Process Resources 98

Sprout Social

APRIL 25, 2023

Second, when you run an ad campaign, you can access all the data from your organic view and additional in-depth audience info like: Age Content preferences (top-performing posts and videos) Device usage Find these metrics in your Meta Ads Manager Ads Reporting and Audience tabs. What are the different types of Facebook audience types?

Facebook 115

Facebook How To Aggregator Metrics 115

Hootsuite

NOVEMBER 24, 2021

YouTube Studio is where you manage videos, analyze the performance of your channel, respond to comments you’ve received, and start to make money from your channel by adding ads to your content. Think of YouTube Creator Studio as the backend of your channel—a place to measure, optimize, and improve your videos for performance and growth.

YouTube 137

YouTube How To Metadata Metrics 137

Hootsuite

JUNE 21, 2023

Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Username Generator Tell us about yourself and let AI come up with username suggestions for you. Type Are you a business or content creator? Try these creative username ideas to use on your TikTok account.

Travel 103

Travel HootSuite Insurance Hotels 103

Buffer Social

OCTOBER 16, 2023

If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content.  Out → In: Start with broader terms that pique your interest, and drill down to find a niche within that broader category.

Template 102

Template Templates Social Media Content 102

Sprout Social

NOVEMBER 8, 2021

Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. The more complicated part is determining what each of your Highlight categories should actually be.

Instagram 138

Instagram How To Eventful Team 138

Sprout Social

JULY 25, 2023

Similarly, if your goal is to drive more qualified leads and increase sales, Google Analytics for social media enables you to compare key performance indicators against competitors, traffic sources and hashtags or keywords so you’re able to modify your campaigns accordingly. Select your industry category and business size. Click Next.

Analytics 140

Analytics Report Social Media Google 140