Remove category email-marketing
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Embrace Change

Jon Loomer

The first custom audience was for your email list. Just a single column of email addresses. Remember Partner Categories? You could target people who owned a certain car, bought a specific brand of shoe, or were in the market for a home. And it was buggy and confusing and drove us crazy. Remember FBX? And it was glorious.

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Some say Buzzsumo is a social media marketer’s best friend, and when it comes to looking for information to share with your audience, that’s true.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

comScore 299
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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

No one wants even more robots sending slightly-better cold emails to them every day. To test what works for you and best integrates into your sales and marketing strategies. Conversational Marketing Conversational toolsets are set up perfectly for AI augmentation. However, email is still the workhorse of most sales teams.

Hubspot 131
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4 Tips for Amplifying Your Digital Content

Social Media Strategies Summit

Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business goals. According to the B2B Content Marketing Trends Report , “Customer testimonials and case studies are considered the most effective content marketing tactics.”

Tips 262
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks. Digital Marketing. Social Media Marketing. Small Business. Entrepreneurship.