Jon Loomer

FEBRUARY 14, 2024

A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. Keep in mind that much of the power of interest targeting was previously powered by partner categories. Constantly test and experiment to figure out what works and what doesn’t. Not really.

Advertising 178

Advertising Metrics Cost Sentiment 178

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Performance is largely based on reputation at this point — especially for me since I’m just now getting first-hand experience with it. What do you think?

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Campaign URL Advertising Analytics 176

Jon Loomer

NOVEMBER 7, 2022

I want to share my experiences and journey through TikTok ads with you. I don’t want to be guided too strongly by experience with a different product. Select a Special Ad Category if one applies. Have you started experimenting with TikTok ads yet? The learning curve is incredibly short. Content Exclusions.

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Campaign Advertising Price Facebook 199

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? In this episode, you’ll be at the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Catch all episodes here.

B2B 125

B2B Apple Hosting Meeting 125

SocMed Sean

FEBRUARY 22, 2022

Influencer marketing agency Mediakix defines it as, “a digital content representation of its author’s everyday life and interests.” Rather than journaling personal experiences, lifestyle blogs pull from these personal experiences to provide benefits to the reader. In other words, lifestyle blogs can really be about anything.

Travel 130

Travel Review Affiliate marketing Blogger 130

Convince & Convert

FEBRUARY 9, 2024

These tools also offer huge user experience improvement capabilities incredibly quickly, reducing user frustration, unanswered questions, and improving lead qualification. Personalized Videos Personalized videos are not used by every business development team, but even before AI, this was a growing category.

Hubspot 129

Hubspot Meeting Avatar Data 129

Hootsuite

JANUARY 18, 2024

But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience.

Social Media 121

Social Media Tips HootSuite Marketing 121

The Realtime Report

FEBRUARY 17, 2021

If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO. What Is Off-Page SEO? The other type of SEO is called off-page SEO. Image by Diego Velázquez from Pixabay.

SEO 219

SEO Engineering Hosting Travel 219

Jon Loomer

SEPTEMBER 20, 2018

Facebook’s removal of Partner Category targeting options has been a topic for some months now. What is Partner Category Targeting? Partner Categories are simply targeting groups that Facebook had previously made available based on partnerships with third-party data providers. What Happens Now to Partner Category Targeting?

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Facebook Advertising Review Campaign 167

Jon Loomer

OCTOBER 11, 2023

We experimented with grouping interests in one ad set and lookalikes in another. These combined forces led, directly or indirectly, to the removal of thousands of interests and the inability to target specific groups when a special ad category is involved. But for now, it doesn’t hurt to experiment with this.

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How To Groups Groups Campaign 190

Jon Loomer

AUGUST 2, 2023

It may not be the best solution for every situation, but it is something to experiment with. Instant Experience Audience Focus on those who opened or clicked on a link within your Instant Experience… 10. You should at least experiment with that. Know that this is an option. Find what works for you!

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API Instagram Groups Groups 146

Mindjumpers

MARCH 16, 2011

And last night on the 15 th of March, the winners of 15 different categories of the annual SXSW Web Awards Ceremony were announced. Personally, I was looking forward for a few different categories – and amongst these “Devoted to the promotional needs, functions and services of for-profit businesses&#. Most Awesomest Thing Ever.

Film 253

Film Project Wiki Campaign 253

Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. I first wrote about Partner Categories in 2013, so this form of targeting has been around for more than five years now.

Facebook 168

Facebook Advertising Privacy Retail 168

Jon Loomer

AUGUST 30, 2023

At some point, you should experiment with both approaches: Providing a suggestion and not. When To Use It Like any strategy, you should experiment and find when it works best for you. I recorded a video about this, too. --> Your Turn Have you experimented with Advantage+ Audience? These controls are necessary in those cases.

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Cost Campaign Advertising Products 187

Convince & Convert

NOVEMBER 30, 2023

As we’ve written about before, there are a ton of roadblocks to digital transformation. Successful change requires two categories of time investment: time to do the actual tasks and time to plan, build buy-in, detour, brainstorm, gather feedback, calm concerns, quell resistance, reconfigure the plan—all before actually doing the tasks.

Project 125

Project Collaboration Buy Team 125

Buffer Social

OCTOBER 16, 2023

If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content.  Out → In: Start with broader terms that pique your interest, and drill down to find a niche within that broader category.

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Template Templates Social Media Content 102

Jon Loomer

MAY 16, 2023

New restrictions were added to certain special ad categories due to legal pressures. We create structure for ourselves with tried and true strategies and processes based on tried and true experiences. The post Update Your Meta Advertising Assumptions appeared first on Jon Loomer Digital. It’s tough for me.

Advertising 179

Advertising Cost Strategy Conversation 179

Oktopost

MAY 24, 2023

We are thrilled to share some exciting news with you: Oktopost has recently been awarded a series of prestigious badges across various social media categories, demonstrating our commitment to excellence and customer satisfaction. Are you ready to experience the Oktopost difference? Now, we invite you to be part of our success story!

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Badge Social Media Case Study ROI 62

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. I typically tell advertisers to test and experiment. Lookalike Expansion cannot be used with other objectives beyond Conversions or with Special Ad Categories. Have you experimented with Lookalike Expansion?

Facebook 212

Facebook How To System Advertising 212

Jon Loomer

MAY 22, 2023

Advantage Lookalike isn’t available for Special Ad Categories like housing, credit, employment, politics, and social issues. Your Turn What’s your experience been with Advantage targeting expansion products? The post Advantage Targeting: How Meta Audience Expansion Products Work appeared first on Jon Loomer Digital.

Products 201

Products Advertising Features Groups 201

Jon Loomer

FEBRUARY 26, 2024

Here, Meta highlights the 33% lower cost per result based on an experiment run from March to June 2023. But based on my experience, there’s little to no risk in providing an audience suggestion. Maybe your content serves several distinct groups or there are various categories of customers. Meta discourages this.

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Construction Cost Issues Conversation 183

Jon Loomer

DECEMBER 1, 2021

To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. It makes the Ads Manager experience so much easier. The post The Facebook Ads Metrics That Matter appeared first on Jon Loomer Digital. It’s a lot, I guess, but everything I need is there. They’re the campaign basics.

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Metrics Facebook CPC Eventful 212

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. It is used to derive intelligence from unstructured data for purposes such as customer experience analysis, brand intelligence and social sentiment analysis. What are the types of NLP categories?

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Process Sentiment Analysis Applications 111

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Experiment with polls and questions.

How To 143

How To Hashtag Trends Analytics 143

Sprout Social

SEPTEMBER 18, 2023

Listen to customers If you’re implementing multiple marketing campaigns but it’s not what your customer wants, chances are you’ll experience losses. Use the right technology Including the right tech tools in every digital marketing budget is a no-brainer. Keep up with their changing needs and desires.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. Published on Categories. Published on Categories. Published on Categories. Published on Categories. Published on Categories.

Resources 99

Resources Social Media Management Publishing Social Media 99

Social Media Strategies Summit

AUGUST 28, 2019

But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Magnolia Market , the brick-and-mortar shop owned by Joanna and Chip Gaines, is known for their stellar customer experience. Since then, they’ve built quite the app experience.

Examples 200

Examples Marketing Retail Automotive 200

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. We partnered with our client, Altar’d State, for the Retail & E-commerce category. Shorty Awards Finalist for Retail & E-Commerce.

Social Media 129

Social Media Case Study Retail Study 129

Buffer Social

AUGUST 4, 2023

It requires us to rethink the entire structure, from our top categories, to how we merge and split articles, how we support our articles with visual content, and finally, how we present our article content in a clear and simplified way. I created 70 digital cards, each with the name of one Help Center article on it.

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Exercises Project Groups Groups 63

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 106

Reputation System Brands Knowledge Base 106

Ignite Social Media

DECEMBER 9, 2019

We were one of 27 agencies in the social media marketing category. Each year, Chief Marketer unveils an exclusive list of the top 200 brand engagement and experience agencies serving the United States. About the Top Marketing Agencies List.

List 78

List RFP Social Media Marketing 78

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

APRIL 26, 2021

Having an online review management strategy is another essential part of the larger digital marketing toolkit. According to Yelp’s own data , the top three reviewed business categories are home and local services, restaurants, and shopping, making up 52% of the total categories covered. Place a Yelp badge on your website.

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Review How To Guidelines Badge 127

Sprout Social

SEPTEMBER 21, 2022

Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. Mystery shopping apps.

Retail 127

Retail Apparel Discount Fashion 127

The Realtime Report

SEPTEMBER 7, 2022

Digital Marketing Group can create a marketing strategy that’s specific to your business and the goals you have for it. Many businesses choose to team up with marketing professionals such as Digital Marketing Group to execute a thorough target marketing strategy that will yield results. Luxury brands often fall into this category.

Questions 91

Questions Strategy Marketing Groups 91

Sprout Social

FEBRUARY 8, 2021

In total, Sprout is featured in eight categories on G2’s list, including Highest Satisfaction Product, Best Product for Enterprise, Best Product for Marketers and Best Product for Customer Service. We’re excited to share that Sprout Social has been named one of the best software companies for 2021 by G2.

Software 82

Software List Compete Review 82

Sprout Social

NOVEMBER 21, 2022

The three-week campaign featured a branded TikTok sound, in-feed ads, an interactive augmented reality experience and a diverse trough of talent including Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to name a few. VMG Digital. lukettrotman. 3 sauce looks…which is your fave? Dash Hudson.

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Case Study Marketing Directory Retail 114