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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. Now THAT would be a case study.

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How To Grow Your B2B Social Media ROI In 2023?

Keyhole.co

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them.

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media?

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.&#. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191
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Must Know Content Marketing Facts for Startups

Writtent Blog

You’re going to spend a lot of time and money creating that content, and a solid foundation will help you determine and measure your return on investment (ROI). For inspiration, read this case study from Marketing Sherpa about how one firm planned and executed their content marketing strategy. This post from Parse.ly

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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

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Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

Audiense

Social data allows us to quickly and easily answer all these questions, in order to validate the audience of the campaign. The insights report about the audience of HP UK after the campaign in question shows 5 well differentiated and identifiable segments, with detailed and valuable information about each of these groups.