Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

B2B 148

B2B LinkedIn Tips Marketing 148

The Realtime Report

APRIL 24, 2024

Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Reinforce your message by connecting across email, social media, video, phone, text, direct mail, and more. Works every time.

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

AUGUST 21, 2020

Let’s dig in and look at reasons for making video marketing a regular offering of your social media agency. Anyone can make videos for social media. This article shows social media managers and digital agencies how to make videos that stand out from the crowd. Then get inspired to start.

Video 158

Video Tips Content Patterns 158

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

MAY 5, 2021

Social media posts. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Some examples of sales enablement content that’s prime for social media include: Blog posts. Case studies. Landing pages.

Data 117

Data Marketing How To Collaboration 117

Buffer Social

FEBRUARY 22, 2017

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! The Humans of New York Facebook Page is a great case study for this.

Social Media 111

Social Media Hashtag Curation Instagram 111

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

AUGUST 7, 2017

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. You’re in luck!

Trends 110

Trends Social Media Marketing SMS 110

Rebekah Radice

JULY 15, 2019

And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. With so many companies online, it can be difficult to differentiate yourself and get noticed. Show some fun moments of company life – parties, birthdays, etc.

Types 119

Types Video Content Case Study 119

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. Choose a page type Select the type of business or organization you’re creating the page for, such as Local Business , Company or Organization , or Public Figure. Storytelling content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar.

Content 82

Content Collaboration Project Template 82

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. Alternatively, you can re-target them using social media and Google.

Startup 105

Startup Discount Price Survey 105

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 157

Data Vimeo Badge Hubspot 157

Pixlee

DECEMBER 21, 2020

Their blog is divided into two parts: “Good Turns” and “Company”. The Company part of the blog provides many useful tips and strategies for ecommerce marketers. You will find in-depth how-to guides on WordPress, blogging, p odcasting, and social media that’ll help you boost your traffic and sales. Beeketing blog.

Case Study 52

Case Study Resources Hubspot WordPress 52

Writtent Blog

FEBRUARY 12, 2014

The most common content marketing tactic is social media, used by 87% of marketers. 76% of B2B marketers blog, and 73% publish case studies. Source: HubSpot ). The average B2B marketer engages in content promotion on 6 social media platforms. Source: HubSpot ). Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Socialmedia.biz

APRIL 13, 2017

Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Your social media channels are a great place to build this kind of nurturing relationship , especially in the middle of the funnel, where our prospects move from “know” to “like” to “trust” on their way to “buy.”.

Social Media 63

Social Media Hubspot Cost Case Study 63

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . Resource and tutorial pages.

Comparison 145

Comparison SEO Curation Domain Name 145

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. So how do you, specifically, get more leads using social media?

How To 174

How To Hashtag LinkedIn Newsletter 174

Convince & Convert

FEBRUARY 17, 2013

It’s not about social media, it’s about marketing. Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks, and attention. There are only two ways for companies to break through in an environment that is unprecedented in its competitiveness and cacophony.

Strategy 150

Strategy Marketing Hubspot Case Study 150

Kikolani

FEBRUARY 27, 2013

Here are the 3 most powerful marketing strategies you should try in the New Year; each strategy is backed up with case studies to prove its effectiveness. You then work on getting exposure for this content via various means, including through search engines and social media. Create a Content Marketing Strategy.

Strategy 137

Strategy Hubspot Marketing Case Study 137

Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The digital revolution has been changing the practice of PR for some time now.

Hubspot 59

Hubspot Startup Class Loyalty 59

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Image Credit: HubSpot/PoweredbySearch. Dominate Your Niche.

Small Business 100

Small Business B2B Strategy Content 100

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Pixlee

DECEMBER 22, 2021

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Sharing case studies from clients. Those elements could include pictures, videos, virtual reality, augmented reality (AR), or social media posts. .

UGC 52

UGC Marketing Mobile Review 52

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Ari Herzog

FEBRUARY 6, 2011

Also, I’m one of the only people doing real science and publishing actual data about social media behavior, Facebook included. Too many “emerging media specialists&# aren’t basing their advice on anything more than “unicorns and rainbows.&# Dan: In some cases, they are from brands we like.

Facebook 183

Facebook Marketing Hubspot Case Study 183

Writtent Blog

JUNE 24, 2013

Big companies worldwide are gaining attention, fans and customers for quality content efforts. Currently, his company is the largest of its kind in the world. Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. That’s okay.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

MAY 21, 2013

If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: Image Credit: graur razvan ionut /FreeDigitalPhotos.net. Optimal Length. How long should blog articles be?

Content 96

Content Tools Marketing Hubspot 96