Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Avoiding social media osolescence.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

agora pulse

MAY 8, 2019

This applies to your website content as well as your social media posts. Posting evergreen content that includes how-to guides, best practices, and case studies is a great way to make sure that your posts reach a wider audience. Their blog and/or social media followers trust them immensely and value their recommendations.

Organization 128

Organization How To Hubspot Feed 128

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Case studies. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads.

Data 117

Data Marketing How To Collaboration 117

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

BeingOptimist

JANUARY 14, 2022

To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions. Therefore, ensure you offer as few plans as you can.

Startup 105

Startup Discount Price Survey 105

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Promote the content.

B2B 125

B2B SEO Travel Hubspot 125

Socialmedia.biz

APRIL 13, 2017

Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Your social media channels are a great place to build this kind of nurturing relationship , especially in the middle of the funnel, where our prospects move from “know” to “like” to “trust” on their way to “buy.”.

Social Media 63

Social Media Hubspot Cost Case Study 63

Rebekah Radice

JULY 15, 2019

And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. Video Case Studies. That’s where case studies come in. You can even share them on social media. Brand Videos. Source: Contently.

Types 119

Types Video Content Case Study 119

Buffer Social

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Team 70

Team Social Media FAQ Sample 70

Writtent Blog

FEBRUARY 12, 2014

The most common content marketing tactic is social media, used by 87% of marketers. 76% of B2B marketers blog, and 73% publish case studies. Source: HubSpot ). The average B2B marketer engages in content promotion on 6 social media platforms. Source: HubSpot ). Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

APRIL 2, 2014

CMI Case Studies. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. 58 Social Media Tips for Content Marketing. However, HubSpot’s free eBook is the perfect guide to planning and organization for beginners.

Resources 99

Resources Content Case Study eBook 99

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. If the channel is social media, use a social listening tool to learn more about what your audience is interested in.

Content 82

Content Collaboration Project Template 82

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 157

Data Vimeo Badge Hubspot 157

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . Resource and tutorial pages.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

OCTOBER 18, 2010

4 Business Blogging Best Practices by HubSpot Blog. 7 ways to get more link love by iMedia Connection. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share it on StumbleUpon. Share this on Technorati. Tweet This!

Alltop 148

Alltop Tips Hubspot Directory 148

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

Reputation 59

Reputation Brands Construction How To 59

Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The digital revolution has been changing the practice of PR for some time now.

Hubspot 59

Hubspot Startup Class Loyalty 59

Convince & Convert

FEBRUARY 17, 2013

It’s not about social media, it’s about marketing. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of [link] and host of the Social Pros podcast. No spam, no monkey business. Youtilitybook.com. What is Youtility about?

Strategy 150

Strategy Marketing Hubspot Case Study 150

Writtent Blog

JUNE 5, 2013

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” Image Credit: HubSpot/PoweredbySearch. Who wants to read about marketing automation software?

Small Business 100

Small Business B2B Strategy Content 100

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Source: Hubspot. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Writtent Blog

JUNE 29, 2016

Telling them to share their thoughts in the comments or share your content on social media is also a great way to make your content actionable. Example: Write “This case study shows that…” instead of “This case study definitely shows that…”. Source: Hubspot. Source: Hubspot.

Examples 97

Examples Tips Content Hubspot 97

Pixlee

DECEMBER 22, 2021

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Sharing case studies from clients. Those elements could include pictures, videos, virtual reality, augmented reality (AR), or social media posts. .

UGC 52

UGC Marketing Mobile Review 52

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. Let’s dive in! In Sales… For Free!

Instagram 75

Instagram Strategy Tips How To 75

Ari Herzog

FEBRUARY 6, 2011

Also, I’m one of the only people doing real science and publishing actual data about social media behavior, Facebook included. Too many “emerging media specialists&# aren’t basing their advice on anything more than “unicorns and rainbows.&# Dan: In some cases, they are from brands we like.

Facebook 183

Facebook Marketing Hubspot Case Study 183

Kikolani

MARCH 24, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 17 ways to grow your blog from top bloggers – best blogging tips from the finalists of the Top 10 Social Media Blogs contest. The Resources Mashup.

Mashup 128

Mashup Resources Remix SEO 128

Buffer Social

SEPTEMBER 10, 2018

It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

Instagram 108

Instagram Strategy Feed Feedly 108

Writtent Blog

SEPTEMBER 1, 2014

Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). Write in Solitude.

Examples 111

Examples Tips Statistics Hubspot 111

Buffer Social

FEBRUARY 3, 2019

Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel. “On average we get 400-600 leads per week from social media, with half coming from Instagram,” Jay told me over email.

Instagram 100

Instagram Strategy How To Feed 100