Hubspot 3 launches
SEPTEMBER 5, 2012
The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Now Hubspot is changing that. Social media publishing.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
Lessons from HubSpot’s State of Inbound Marketing Report
APRIL 29, 2013
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Companies spend, on average, about a third of overall marketing budgets on inbound tactics. • ” • 82% of marketers who blog see positive ROI for their inbound marketing.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site. Social media fatigue?
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. Hubspot recently took a look at how blogging affects leads.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Spring has sprung and it’s time to clean up your social media channels! For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. For Twitter: Hootsuite’s Grade Your Social. Get your blog audit here.
Why Is Social Media Important for My SaaS?
OCTOBER 27, 2016
Social media is a platform to build authentic relationships with your customers. So, why is social media so important? Social media opens the door to truly express how your SaaS can benefit customers. You can showcase your company’s culture or demonstrate your product’s worth. “At At its essence, a story isn’t really about your company.
The Dirty Dozen Top 12 Social Media Mistakes to Avoid
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success.
10 Great Posts about #LinkedIn Company Pages
MARCH 24, 2013
If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. Create a LinkedIn Company Page. How to Use LinkedIn Company Pages.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
20 Creative Ways to Use Social Media for Storytelling
FEBRUARY 22, 2017
But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I’d love to share 20 actionable ways to use social media for storytelling. . Ready to dive in? Twitter.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. Monitoring beyond social media. Value.
10 Social Lessons for B2B Companies
JULY 20, 2016
The social media landscape is ever-changing, and so is the way people are making buying decisions. Social media is a great tool to attract prospects and customers with your content, and guide them through the buyer’s journey. Here are ten social lessons for forward-thinking B2B companies. 2016 Social Marketing Planning Guide Download. Get Blogging.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. Adam T.
Five Awesome B2B Social Media Statistics
PWB Marketing Blog
AUGUST 24, 2011
Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get. Think again.
The Role of Social Media in Lead Generation [presentation]
AUGUST 5, 2011
Tweet Recently, I wrote a blog post with some simple tips on how to generate leads using social media. Social media is one peace of the puzzle. The presentation starts by making an interesting point about the fact that social media is not magic. Presentation by HubSpot : Similar Posts: Simple Tips to Generating More Business Leads Through Social Media.
12 Tweetable Statistics Prove B2B Social Media ROCKS
PWB Marketing Blog
SEPTEMBER 14, 2011
Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. What B2B social media statistic are you most surprised by?
50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017
FEBRUARY 16, 2017
Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. 10) 60% of marketers used videos in their social media marketing in 2016 ( Social Media Examiner , 2016). Social Media Examiner , 2016).
10 Important Skills and Traits Your Social Media Manager Will Need in 2017
JANUARY 25, 2017
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years and it seems that people have never been as interested in the term as they are today.
20 Must-Attend Social Media Conferences in 2017
MARCH 9, 2017
Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. social account links only on their Home and Contact pages).
The Four Skills Digital Marketers Need Today
MAY 13, 2015
These skills run the gamut from one year of SEO experience to 10 years of social media experience (which of course digital marketers don’t yet have). Integrate with owned media : As Gini Dietrich mentioned a while back, you’re going to need to optimize your app with iTunes—80 percent of app search happens within the app store, to nobody’s surprise. Are you keeping up?
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. But with the right combination of strategy, effort, and luck you really can get your amazing content to succeed on social media. Create unique posts for each social channel. Peers.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. 500 companies. Oh yeah.
9 Indispensable B2B Social Media White Papers
NOVEMBER 2, 2010
Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. Social Media for the B2B Sphere. Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media. The Definitive Guide to B2B Social Media.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? 21 Social Media Statistics.
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.
The Social Media ROI Debate
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Perhaps.
Is Inbound Marketing Actually Profitable or Just a Slogan
Convince & Convert
AUGUST 27, 2014
Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question.
Five Step Process for Using the Social Web
MAY 24, 2012
” He relates a story of a small business owner who went to a conference and the social media expert who spoke advised attendees use all of the social media networks because “you never know where your customer is going to be, so you need to be in all of the places.” It will give you 100 free social profiles; anything beyond that is a paid option.
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
JANUARY 18, 2017
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Effective social customer service.
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. .
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. And presuming that blog is hosted on your company domain (e.g. Recent research shows that only 37% of the Inc. Fresh content. Flexibility.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Here are 20 ideas.
47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement
MARCH 9, 2015
Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. With users spending more than 37 minutes per day on social media, making quality connections is more important than ever before. Social Media
We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today
JUNE 16, 2016
I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way. Social Media Marketing