Techipedia: Tamar Weinberg

MARCH 12, 2015

There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app.

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Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. How do you know your campaign is ticking all the right boxes? Broad Social Media Monitoring. In Depth Social Media Monitoring.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

MAY 13, 2008

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Kn ow your social media source’s demographics.

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Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? Yes, it’s all to do with social media. frontpage.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 30, 2013

The social media marketing landscape has changed in the past 3 years. Social Media is an Answer but it’s Not THE Answer. Those of you who know me know me as someone who was an early proponent about the importance of social media. At the end of the day, social media is important.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

Social media marketing services in North America. For instance, an organic or paid search campaign that attempts to sell the world could involve tens of thousands of keywords. On the other hand, a reasonably targeted campaign could reduce the number to a manageable, budget-friendly level. Social Media Issues.

How To 179

How To Consultant Paid Search Social Media 179

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media. They are the sixth largest airline for social media presence in the world. They can significantly boast the conversion rates of websites and e-marketing campaigns.

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Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

The first step in a successful search led campaign on FBX is determining the users you want to target. After all, with search led campaigns, you’re serving ads to people who have never visited your site. FBX Search led campaigns walkthrough. The FBX partner tags the user with a pixel and remembers the search term.

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Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend. One that tracks ROI in today’s complicated media environment while also producing results?

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Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the last couple of decades, the spectacular rise of digital platforms and social media has revolutionized the way that brands reach their consumers and the way in which they interact with each other. Consistent branding in the digital age requires constant monitoring, responding and generating content on a regular basis.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun.

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Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MAY 1, 2012

Next time you do a campaign, also measure the end results and not only the clicks. If your conversion is low, test a campaign where you choose the max bid. You have to go in every day to start and stop your campaign. In most cases, a lower click trough rate with higher conversion is the best option for an advertiser.

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Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

APRIL 24, 2012

Other firms tie a phone number to each keyword within the AdWords campaign. In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. The service provider collects the data and supplies analytics. Over to You.

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Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Social media is exactly that: “social.&# If you’re going to dive in the social media world, you need to understand what it means to be “social.&# Empower them.

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? For me, social media is the loooong haul and not a brief campaign. Send free stuff. Say thank you a lot.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

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Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. If you have a narrow requirement, such as a PPC campaign manager, it could work, but for multifaceted engagements, there will be times when face-to-face meetings are necessary. This is a guest post by Brad Shorr.

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How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king.

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Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JUNE 10, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging > How Young is Too Young? Ben’s blog, which covers entrepreneurship and social media, is wonderful despite him blogging for less than a year (he started shortly after his 16th birthday!).

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Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? Make sure all your social media profiles are complete with the most relevant information.

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Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

MARCH 13, 2012

Join conversations about your campaign: If your issue is getting press coverage, take advantage of the press attention by joining the conversation in the comments thread on major news sites. Post your petition on your blog or website: “Embed a petition widget on your site and let your readers sign your petition right from your page.”

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > How Do You Network on Different Social Sites? How Do You Network on Different Social Sites? by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks?

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MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

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Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

APRIL 17, 2012

Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. The key is strategy. Here are some tips to get you started. Have clear goals.

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Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

MARCH 17, 2010

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

OCTOBER 16, 2012

It’s something that you may not have thought of, particularly if you’re a die-hard business owner chained to a computer, trying not to nod off as you create equally drowsy content for all your social media outlets. It will cost you, but the payoff is there if social media proof has anything to do with your bottom line.

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Aggregator Social Media Campaign URL 158

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MAY 19, 2011

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4%

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Engagement Telecommunications Domain Name Issues 221