Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Run sentiment analysis , dig into the reviews and see where you can improve.

Metrics 59

Metrics Analysis Comparison Price 59

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

Tips 121

Tips Marketing Press Release Influencer 121

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Gauge positive and negative sentiment from audiences.

Statistics 108

Statistics Skills Analytics Press Release 108

Keyhole.co

MAY 12, 2023

This can include blog posts, social media updates, and press releases. Keyhole Pricing: Starts at $79/mo Keyhole is your go-to online reputation management tool if you want to track any keywords, hashtags, campaigns, or even social media profiles. It has made evaluating the ROI of different campaigns and tactics much easier.

Reputation 52

Reputation Tools Sentiment Review 52

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Social Media 69

Social Media Press Release Class Course 69

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. You don’t need to spend any money on producing images or video; the graphics are already there, and all you have to do is to come up with a great idea on how you can use these images as part of your campaign.

Meme 52

Meme Engagement Strategy Wikipedia 52

Sprout Social

APRIL 15, 2024

The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money. Will it be short social media posts or a more detailed press release?

Press Release 95

Press Release Banking Reputation Marketing 95

Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Sprout Social

FEBRUARY 25, 2019

Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. If there’s a specific press release, you can check on how well it’s performing with a service like Buzzsumo ’s Content Analyzer. It’s an active analysis of your passively collected data.

Facebook 94

Facebook Review Overview Press Release 94

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. monitoring a social media news room (no more PDF press release!) and a demonstration of tools to make your life easier.

Course 66

Course Social Media Press Release Film 66

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

Tips 60

Tips Marketing Press Release Influencer 60

Laurel Papworth

OCTOBER 20, 2010

The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) and a demonstration of tools to make your life easier. Learn here!

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects. 5 step Social Media campaigns.

Course 40

Course Training Social Media Press Release 40

Sprout Social

FEBRUARY 7, 2024

Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. And there’s more.

Tools 95

Tools Sentiment Marketing Reputation 95

Laurel Papworth

APRIL 29, 2012

Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. . Before you build a social media campaign, you need a strategy. Two steps (campaign and diary) will be covered tomorrow in depth). OUTCOME: Students be able to build a 5 Step Social Media Campaign.

Class 85

Class Training Social Media Case Study 85

Sprout Social

FEBRUARY 23, 2023

Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Has sentiment been trending up or down in recent months?

Social Media 111

Social Media Brands Press Release Sentiment 111

Kikolani

JANUARY 26, 2010

He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Anchor text should be varied in your link building campaign, including capitalization changes and plurality. Social media makes you a better listener and writer. Blogging Tips for Serious Bloggers.

ROI 114

ROI Social Media SEO Tips 114

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 131

Campaign Social Media UGC Metrics 131

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 28, 2016

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. Brand Sentiment. For the most important components of your project, the answer will likely be yes. Overall Traffic.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Sprout Social

NOVEMBER 29, 2018

plan for two trends, combine two campaigns for more efficiency, etc). Sentiment (if those are branded searches ). Here’s how to make the most of it: Add one campaign per article: Looking at your editorial roadmap, you may have to do some prep work beyond the upcoming month. Helps you brainstorm. Keeps you organized.

Content 111

Content How To Upcoming Campaign 111

Sprout Social

AUGUST 3, 2022

Creating a Notes app apology or press release simply isn’t enough sometimes. You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. When you’re doing it on behalf of a brand, it can feel even more stressful. Public apology 101: How (and when) to make a brand apology.

Brands 99

Brands Issues Social Media Conference 99

Laurel Papworth

FEBRUARY 22, 2015

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. What Campaigns and Activities?

Avatar 40

Avatar Strategy Social Media How To 40

Convince & Convert

JANUARY 21, 2014

” The most popular events had elements of both “broadcast” and “viral” campaigns. Kiva is a nonprofit, and they didn’t use any paid media, so there were no paid campaigns to interfere with the analysis. They also controlled for the holidays and owned blog content and press releases.

Study 167

Study Social Media Forums Case Study 167

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Identify key influencers, monitor brand mentions and conversations, curate and share engaging content, respond to your community, and measure the impact of campaigns.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That’s a fact.

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. We are in the same kind of sentiments in our house as well. Send them your book. Or your beanbag chair. I feel really bad about it.

Blogger 103

Blogger Yahoo Buy Twitter 103

Buzz Marketing for Technology

JUNE 27, 2008

people over the last few days, and part of the sentiment Seth put out there found its way into my jumping over a mountain [.]. I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc. thanks for sharing, Cheers-. I believe you are right.

Cymfony 113

Cymfony Badge Skills Comments 113