Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 108

Statistics Skills Analytics Press Release 108

Harp Interactive

DECEMBER 1, 2009

Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites. 24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes.

Reputation 249

Reputation Directory Press Release Real Estate 249

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Run sentiment analysis , dig into the reviews and see where you can improve.

Metrics 59

Metrics Analysis Comparison Price 59

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012. Are you interested in social media?

Course 66

Course Social Media Press Release Film 66

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours).

Course 40

Course Training Social Media Press Release 40

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

Tips 121

Tips Marketing Press Release Influencer 121

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Sprout Social

APRIL 15, 2024

The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money. Will it be short social media posts or a more detailed press release?

Press Release 95

Press Release Banking Reputation Marketing 95

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

Tips 60

Tips Marketing Press Release Influencer 60

Sprout Social

FEBRUARY 23, 2023

When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. Integrating social into every aspect of your strategy drives more compelling, authentic messaging from the ground up. Communications and social media are a match made in heaven.

Social Media 111

Social Media Brands Press Release Sentiment 111

Sprout Social

FEBRUARY 7, 2024

Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics.

Tools 95

Tools Sentiment Marketing Reputation 95

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Social media metrics. Customer sentiment. Media engagement and tonality. Share of voice.

Data 231

Data Metrics Press Release ROI 231

Keyhole.co

MAY 12, 2023

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign?

Campaign 131

Campaign Social Media UGC Metrics 131

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Earned Media: Traditional vs. Social. Let’s take a look.

Study 167

Study Social Media Forums Case Study 167

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. You can use social media to minimize a brand crisis.

Brands 99

Brands Issues Social Media Conference 99

Sprout Social

NOVEMBER 29, 2018

A simple blog post includes brainstorming, drafting, editing, minimal graphic design work (at the very least for a featured image) and then of course social media promotion. plan for two trends, combine two campaigns for more efficiency, etc). Sentiment (if those are branded searches ). Helps you brainstorm. Seasonality.

Content 111

Content How To Upcoming Campaign 111

Laurel Papworth

FEBRUARY 22, 2015

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Which Social Media Platforms?

Avatar 40

Avatar Strategy Social Media How To 40

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 28, 2016

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. Brand Sentiment. Social: People who came to your site from a social media platform.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Insurance 115

Insurance Journal Research Hashtag 115

Keyhole.co

FEBRUARY 28, 2023

Memes are the best gift to mankind from the social media world. The first thing you might think is: well, they’re visual, and social media is all about visuals! Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. Memes are everywhere.

Meme 52

Meme Engagement Strategy Wikipedia 52

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. I’m thinking social media and working remotely have the potential to dramatically improve our in-person interactions, maybe make them more productive. If 60% don’t understand social media that means 40% do, to some degree, which is huge.

Cymfony 113

Cymfony Badge Skills Comments 113

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. poll) December 15, 2008 at 6:13 pm Use Social Media for Good! Also, great work on the Social Media Etiquette post.

Blogger 103

Blogger Yahoo Buy Twitter 103