SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Laurel Papworth

JANUARY 12, 2023

Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? I am SilkCharm’s real life avatar and a Metaverse consultant, mentor, as well as a social media expert. Hello and welcome.

Campaign 59

Campaign Geotagging Marketing Press Release 59

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project.

Case Study 256

Case Study Blogger Study Campaign 256

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Keyhole.co

AUGUST 30, 2023

For company accounts, recruiters may change the way up their social media calendars to include more content that will attract potential hires. Like most of X’s recent changes, the conversation largely occurred on X’s own platform without the use of formal press-releases. You can apply here for the beta access.

Features 64

Features Twitter Press Release Influencer 64

Josh S Peters

JANUARY 25, 2011

Social Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), that can be used for your social media usage as well. There have been several studies done to show that brands engaging in social media are much more likely to be searched for. Press Releases.

Social Media 187

Social Media Press Release SEO Engineering 187

Convince & Convert

DECEMBER 5, 2017

For a brand to live its values—that is, on its public social channels—marketing and support must be united. REI’s marketing team spearheaded the #forceofnature campaign, but it was Support who spotted and responded to this fan’s touching photo. The marketing team understands the macro trends on social.

Social Media 209

Social Media Marketing Team Upcoming 209

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Keyhole.co

MARCH 6, 2024

The social media scene is noisy. This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter?

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Read more about why diversity in marketing and social media is non-negotiable. Shout out to @hooraemedia and @walmart.

Collaboration 99

Collaboration Brands Press Release Communities 99

Harp Interactive

NOVEMBER 9, 2009

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Each social media network has its own written and unwritten rules.

Platform 254

Platform Social Media Radian6 Press Release 254

Writtent Blog

DECEMBER 21, 2023

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.”

B2B 93

B2B Strategy Tips Content 93

BeingOptimist

JUNE 22, 2023

AI prompts can help by generating blog posts, social media captions, email newsletters, and more. 3 Innovative Social Media Campaigns The power of social media for businesses is undeniable. AI prompts can help by generating press releases, media pitches, and emails.

Press Release 75

Press Release Training Patterns Campaign 75

Sprout Social

MAY 31, 2023

For example, I’m working on the city’s annual Pride Month campaign. We’ve done campaigns in the past where we’ve explored the symbolism of the Pride flag, and another where we highlighted important historical figures of the movement, but this year I wanted to do something different.

Sentiment 123

Sentiment Press Release Analysis Team 123

Mindjumpers

JANUARY 14, 2011

In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Personalized statements can help you to connect in a better way than official press releases following the social networking trends.

Trends 245

Trends Influencer Social Media Forums 245

Webbiquity SMM

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

Press Release 200

Press Release Tips HootSuite Alltop 200

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. Press releases.

Press Release 188

Press Release Flickr Template Templates 188

Laurel Papworth

NOVEMBER 3, 2014

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

Social Media 69

Social Media Press Release Class Course 69

Laurel Papworth

JULY 23, 2018

AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia. Are you looking for an intensive social media strategy and campaign course in Sydney Australia with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? please go to the social media Sydney course page.

Training 40

Training Social Media Press Release Exercises 40

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. We’ll dive into how you can use social media to keep an eye on your competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform.

Skills 113

Skills Template Templates Travel 113

The Realtime Report

MARCH 5, 2014

The hybrid of old and new media is promising. “It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. What exactly is an #actiontag ?

Buy 164

Buy Products Instagram Twitter 164

agora pulse

OCTOBER 18, 2016

As a marketing agency, we’ve learned that social media marketing isn’t free. We need a solid social media budget that allows for content creation, scheduling tools, graphic design, and advertising. When trying to plan a monthly social media budget for any client it is important to understand their needs.

Social Media 60

Social Media Tips Social Media Management CPC 60

Laurel Papworth

APRIL 14, 2013

Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review.

Social Media 100

Social Media Press Release Banking Real Estate 100

The Realtime Report

FEBRUARY 1, 2020

But let’s face it, running these types of campaigns is incredibly difficult for most companies. Lack of investment, know-how, time, staff and executive support are just some of the reasons so many campaigns fail. Social media profiles and blogs. Public relations, media outreach, and press releases.

System 91

System Press Release How To Notification 91

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Skills 128

Skills Sentiment Team Press Release 128

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. social media training.

Training 76

Training Course Social Media Press Release 76

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152

Review Social Media Marketing Handbook 152

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012. Are you interested in social media?

Course 66

Course Social Media Press Release Film 66

Harp Interactive

DECEMBER 1, 2009

Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites. 24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Tags (keywords on social bookmarking sites and Twitter Hashtags).

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 108

Statistics Skills Analytics Press Release 108

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours).

Course 40

Course Training Social Media Press Release 40

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media.

Press Release 142

Press Release Patterns Marketing Klout 142

Buffer Social

AUGUST 16, 2023

Build a tailored portfolio of successful campaigns to advertise my business. Create tailored pitch templates, media lists, and outreach strategies for my target audience. We adopted social media management tools to monitor, track and analyze our client’s mentions across print, broadcast, and online platforms like social media.

Strategy 74

Strategy Press Release Startup Reputation 74

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

Tools 158

Tools Products Social Media Collaboration 158