But one thing I’ve found that has helped me stand out in the industry was working on a political campaign. Waste deep into the internship, the 2008 presidential elections were well under way and one of my mentors came to me and asked if I’d be interested in working on the campaign trail. credit my campaign experience and the support of my mentors as being the main reasons why I have had such a fruitful career path thus far. Here are some additional, important reasons as to why working on a political campaign can be an asset for young PR pros: 1. and the world. MORE >>

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. The answer is that I’m in some PR databases so I get press releases every week of varying degrees of appropriateness. Life is better with buckets of water and confetti: 2) To prove the point that blogs sometimes do publish press releases verbatim, as I referenced in a post about a PEJ study on original news reporting a couple years ago. MORE >>

Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns. PR is in the push business; they send out press releases and book appearances and work B2B. In a fully integrated campaign, it’s typically 10 percent or less. PR Firms Botch 95% of Social Media Campaigns? I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. did read Crush It , but it was really difficult for me to get through because the writing is so poor. That’s quite the statement! MORE >>

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day  (IWD) 2012 campaign. You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. And in 2011, there were seven blog posts on the campaign that had been tracked. Do not send press releases. The project. The timeframe. Thoughts? MORE >>

59% of b2b buyers engage online with peers who have addressed similar challenges; 48% follow industry conversations on the topic; and 37% have posed questions on social networking sites), then emphasizes that your “content must be visible as your prospective customer moves through all the possible sources of content&# including social bookmarking sites, forums, blogs, your website and in the industry press. How search can boost your social media campaigns by iMedia Connection. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  of the past year. MORE >>