Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience.

Case Study 99

Case Study Wiki Software List 99

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it. being what it has become. thus your persona’s.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. I’ve read so many bad email press releases. Expectations to get “coverage&# in major media are still high, but the old “press release&# tactic is so woefully outdated.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Full Blown Reputation Management Campaign (Shimon Sandler): Need to bury bad press? Ask Andy Beal, or just read this post.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. Send them your book. Or your beanbag chair. Or give them full download rights to your new software product without restrictions.

Blogger 103

Blogger Yahoo Buy Twitter 103