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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Use electronic and traditional PR techniques and optimized press releases. Create link-bait campaigns with SEO article writing and submission to sites like Article Base and Ezine.

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Monitor Your Brand Online-Part 1

Harp Interactive

Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Press releases. That’s why you need to use a variety of online tools to find out what people are saying. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored. Trademarks.

Brands 307
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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Personalized statements can help you to connect in a better way than official press releases following the social networking trends. Campaigning or spending millions of dollars is no more a necessity. You can start a forum on the arena you think requires special attention and share the problem with a likeminded group.

Trends 245
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How to build a competitive analysis report with examples and tools

Sprout Social

Use social listening to gather information as well as scout forums like G2, Capterra and TrustPilot for unbiased opinions on your product and the competition. SEO campaigns A competitive analysis report for an SEO campaign should focus on evaluating the content marketing, social media presence and SEO strategies of competitors.

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Developing a Kickstarter Marketing Strategy

Kikolani

This week, Jason Hines , my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. I’m planning on employing several strategies during this Kickstarter marketing campaign that include the following. Press Releases. Comment and Forum Marketing. Email Marketing.

Strategy 139
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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. monitoring a social media news room (no more PDF press release!) and a demonstration of tools to make your life easier.

Course 66
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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.