Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 105

Statistics Skills Analytics Press Release 105

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Module 102

Laurel Papworth

NOVEMBER 3, 2014

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

Social Media 69

Social Media Press Release Class Course 69

Harp Interactive

DECEMBER 1, 2009

Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites. Create sub domains, blogs, media channels (.TV); Use electronic and traditional PR techniques and optimized press releases.

Reputation 249

Reputation Directory Press Release Real Estate 249

Laurel Papworth

AUGUST 16, 2011

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you!

Press Release 71

Press Release scribd Social Media Blogosphere 71

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012. Are you interested in social media?

Course 66

Course Social Media Press Release Film 66

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Read on to learn what aspects of your business can benefit most from social listening tools.

Tools 91

Tools Sentiment How To Team 91

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Social media doesn’t just move markets on its own.

Strategy 113

Strategy How To Hashtag Team 113

Laurel Papworth

JUNE 7, 2016

Are you looking for an intensive social media course for advanced or professionals? On Wednesday 3rd August 2016 to Friday 5th August 2016 I am teaching a social media intensive in Sydney. This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours).

Course 40

Course Training Social Media Press Release 40

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please. Anything is Easy if You Try Hard Enough.

Survey 185

Survey Industry Newsletter Press Release 185

Keyhole.co

NOVEMBER 10, 2023

Run sentiment analysis , dig into the reviews and see where you can improve. Here are some channels you must pay attention to: Earned media Earned media is an excellent and organic way of enhancing your brand visibility and building solid credibility. Taco Bell’s following also increased by almost double.

Metrics 59

Metrics Analysis Comparison Price 59

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. From their press release today, here is some more info about ReSearch.ly: ReSearch.ly

Platform 103

Platform Sentiment Press Release Technorati 103

Laurel Papworth

JANUARY 17, 2010

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. We appreciate the sentiment, but no thank you. Social Media Fashion. I was recently told by a P.R. Well, sod that.

Fashion 96

Fashion Blogger Eventful Social Media 96

Sprout Social

APRIL 15, 2024

The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money. Will it be short social media posts or a more detailed press release?

Press Release 77

Press Release Reputation Banking Marketing 77

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. Although it was a fun idea in theory, the company knew it needed to release a translated version for readers to truly understand its message. What Emojis Mean for Marketers. Have fun with it.

Tips 119

Tips Marketing Press Release Influencer 119

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

Twitter 60

Twitter Airlines Sentiment Press Release 60

Twist Image

JANUARY 18, 2017

In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. Many people now believe that social media is "fake news" (check this out: Words Matter. It's true that social media is, typically, our best foot forward.

Brands 40

Brands Press Release Privacy Journal 40

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. Although it was a fun idea in theory, the company knew it needed to release a translated version for readers to truly understand its message. What Emojis Mean for Marketers. Have fun with it.

Tips 60

Tips Marketing Press Release Campaign 60

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. What are the key pieces of a social media rebrand?”. The short answer? It depends.

Social Media 115

Social Media How To Press Release Sentiment 115

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

FEBRUARY 23, 2023

When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. Integrating social into every aspect of your strategy drives more compelling, authentic messaging from the ground up. Communications and social media are a match made in heaven.

Social Media 108

Social Media Brands Press Release Sentiment 108

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Twist Image

MAY 17, 2012

On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ).

Facebook 107

Facebook Automotive Press Release Banking 107

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction.

Tools 92

Tools Sentiment Marketing Metrics 92

Waxing UnLyrical

FEBRUARY 18, 2020

Social media metrics. Customer sentiment. Media engagement and tonality. Press release distribution. Finding tools that give them access to all of their information in a single dashboard which eliminates the need to log in in to multiple platforms to see all of the data that is being collected is critical.

Data 231

Data Metrics Press Release ROI 231

Sprout Social

FEBRUARY 7, 2022

You just need to spend more time on social media. Social can take your media relations efforts and elevate them so your brand becomes impossible to miss. Keep reading to find out how social is changing the media relations games and for tips on how you can use it in your strategy. NAACP’s Tweetments.

Strategy 101

Strategy Press Release How To Report 101

Keyhole.co

MAY 12, 2023

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Earned Media: Traditional vs. Social. Let’s take a look.

Study 167

Study Social Media Forums Case Study 167

Proactive Report

FEBRUARY 13, 2013

If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard. Items to be included in analysis (do not include press releases) defines mentions (you can have multiple mentions in a single item).

Sentiment 49

Sentiment Press Release Flickr Survey 49

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. You can use social media to minimize a brand crisis.

Brands 96

Brands Issues Social Media Conference 96

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 207

Social Media Tools Netvibes Sample 207

Laurel Papworth

FEBRUARY 22, 2015

Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov.

Avatar 40

Avatar Strategy Social Media How To 40

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 128

Campaign Social Media UGC Metrics 128