Oktopost

APRIL 11, 2022

From blogs and press releases to product launch announcements and social media posts, the content you develop has a critical impact on your brand image. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Harp Interactive

DECEMBER 1, 2009

Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog. Use electronic and traditional PR techniques and optimized press releases. Create sub domains, blogs, media channels (.TV);

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

OCTOBER 9, 2009

Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Learn which bloggers might care about your customer.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Gauge positive and negative sentiment from audiences. Let’s paint the landscape of the industry before diving into the statistics. Public relations professionals must wear several hats.

Statistics 105

Statistics Skills Analytics Press Release 105

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. Send Help … Please. If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future.

Survey 185

Survey Industry Newsletter Press Release 185

Sprout Social

FEBRUARY 5, 2020

Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. A spike in conversation volume and negative sentiment tipped them off that something was brewing on social media. Are users running into bugs?

Tools 90

Tools Sentiment How To Team 90

Bill Hartzer

DECEMBER 3, 2010

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. From their press release today, here is some more info about ReSearch.ly: ReSearch.ly Real-time trending and sentiment charts. women in the San Francisco area) with unprecedented granularity and ease.

Platform 103

Platform Sentiment Press Release Technorati 103

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Growth PR = Business Indicators + Funnel Acceleration.

Nielsen 140

Nielsen Metrics Press Release Smart Phone 140

Adam Sherk

JANUARY 21, 2010

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable.

Social Media 122

Social Media Press Release Microblogging Survey 122

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

Twitter 60

Twitter Airlines Sentiment Press Release 60

Keyhole.co

MAY 12, 2023

This can include blog posts, social media updates, and press releases. Right from the number of posts mentioning it to impressions with sentiment analysis, you can get it all in a single dashboard. Some users have reported issues with the accuracy of Awario’s sentiment analysis feature.

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

APRIL 15, 2024

The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money. Will it be short social media posts or a more detailed press release?

Press Release 61

Press Release Reputation Banking Marketing 61

Laurel Papworth

AUGUST 16, 2011

If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! learn how to build a social media newsroom for social media press releases (using free tools) instead of sending out PDFs to journalists and bloggers.

Press Release 71

Press Release scribd Social Media Blogosphere 71

Sprout Social

JUNE 7, 2022

Compare that to a standard text-only press release and you can probably guess which will leave a more lasting impression. Check it throughout your IPO to monitor real-time reactions and sentiment data. This example shows how much they’ve grown while staying true to their vision by repurposing a popular social post format.

Strategy 112

Strategy How To Hashtag Team 112

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. Although it was a fun idea in theory, the company knew it needed to release a translated version for readers to truly understand its message. What Emojis Mean for Marketers.

Tips 119

Tips Marketing Press Release Influencer 119

Keyhole.co

NOVEMBER 10, 2023

Run sentiment analysis , dig into the reviews and see where you can improve. Frequent mentions in press releases, news articles, and other third-party content can help you reach a wider audience as well. Monitor third-party review platforms and assess the customer feedback your competitors are getting.

Analysis 59

Analysis Metrics Comparison Price 59

Laurel Papworth

MAY 31, 2012

You’ll see how to build a social media monitoring dashboard, set up social media press release site, learn the difference between a 9 step social media strategy, a 5 step campaign and so on. monitoring a social media news room (no more PDF press release!) and a demonstration of tools to make your life easier.

Course 66

Course Social Media Press Release Film 66

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Course 102

Course Social Media Press Release Class 102

Twist Image

JANUARY 18, 2017

In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. Don't sound like a press release. press release. There's a new discourse happening online. That's a big deal. Sound like a human. Share like you would speak.

Brands 40

Brands Press Release Privacy Journal 40

Laurel Papworth

OCTOBER 20, 2010

The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) and a demonstration of tools to make your life easier.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. Although it was a fun idea in theory, the company knew it needed to release a translated version for readers to truly understand its message. What Emojis Mean for Marketers.

Tips 60

Tips Marketing Press Release Influencer 60

Sprout Social

FEBRUARY 25, 2019

If there’s a specific press release, you can check on how well it’s performing with a service like Buzzsumo ’s Content Analyzer. Some may use it to inform a product feature while others might also use it for customer sentiment. So what do you monitor instead? Each brand uses social listening differently. Ingenius: Storage.

Facebook 92

Facebook Review Overview Press Release 92

Twist Image

MAY 17, 2012

The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. It's all very silly, isn't it?

Facebook 107

Facebook Automotive Press Release Banking 107

Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Course 40

Course Training Social Media Press Release 40

Keyhole.co

FEBRUARY 28, 2023

You can use social listening with a tool like Keyhole to gauge reactions to your meme campaigns or conduct sentiment analysis. Unlike Deadpool, Chevrolet completely missed the point of using emojis with they wrote an entire press release in emojis.

Meme 52

Meme Engagement Strategy Campaign 52

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. And there’s more. Want to get started today?

Tools 92

Tools Sentiment Marketing Metrics 92

Socialmedia.biz

JULY 23, 2017

This sentiment can help promote a sense of cohesive culture and increase performance. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen.

LinkedIn 60

LinkedIn Analytics Metrics Nielsen 60

Socialmedia.biz

JULY 23, 2017

This sentiment can help promote a sense of cohesive culture and increase performance. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Laurel Papworth

JANUARY 17, 2010

We appreciate the sentiment, but no thank you. Others know damn well that PR people get paid to do promotional work, journalists get paid to publish press releases and get the goodies such as gift cards and promotional material for free. Fashionista’s response was -ahem – interesting. With no strings attached.

Fashion 96

Fashion Blogger Eventful Social Media 96

Sprout Social

FEBRUARY 23, 2023

Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Has sentiment been trending up or down in recent months?

Social Media 108

Social Media Brands Press Release Sentiment 108

Laurel Papworth

APRIL 29, 2012

Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. . Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Laurel Papworth

JUNE 9, 2023

And of course, they’re facing AI now, an AI that can write press releases, an AI that knows how to find the contact details of the right people, write an email, get a response, write back a response, and then create an article, all without human intervention.

Avatar 98

Avatar System Data Course 98

Sprout Social

FEBRUARY 10, 2022

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Specific to a rebrand on social media, metrics such as engagement and sentiment help assess your goals and performance. Press release. The short answer? It depends.

Social Media 115

Social Media How To Press Release Sentiment 115

Sprout Social

FEBRUARY 7, 2022

Using a social listening tool (like Sprout) helps you gather audience and sentiment data. Share press releases with a wider audience. Press releases aren’t only for the old newswire service anymore. You could look to see what topics they cover and how often, or you could try to dig up their circulation numbers.

Strategy 101

Strategy Press Release How To Report 101

Kikolani

JANUARY 26, 2010

Record every significant social media actions and changes including the beginning of a campaign, increase in fans / followers, tweets and retweets by influential Twitter members, eBook and Press Releases, and guest posts.

ROI 114

ROI Social Media SEO Tips 114

ProBlogger

SEPTEMBER 24, 2012

Did we have to sift over hundreds of startup pitches and press releases to find the one nugget of information that meant something to our lives? An expert, a comedian, a curator, or a conveyor of public sentiment, it matters very little what position you decide on for your brand. No, because TechCrunch did it for us.

Blogger 43

Blogger Blogosphere Curation Industry 43