Social Media Today

DECEMBER 16, 2021

New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns.

Nielsen 197

Nielsen Brands Analysis Campaign 197

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Facebook updates Pages Manager for IOS – Facebook released version 3.0

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News Types Nielsen Social Media 176

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

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Conference Eventful Social Media Nielsen 155

Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

AUGUST 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? Some of the skeptics criticize the fact that Energi Nord from the very beginning had their mind set on a certain number of lamps, which in some way renders the Facebook campaign superfluous. This is understandable.

CSR 249

CSR Meeting Social Media Energy 249

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. To gain social followers?

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Sherrilynne Starkie

FEBRUARY 23, 2013

However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389

Blogger Brands Technorati comScore 389

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

SMS 108

SMS Strategy Marketing How To 108

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. Social media benchmarking is still in its infancy. Not All Data Is Public.

Nielsen 120

Nielsen Content Comparison CPM 120

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! One of the most popular and talked about campaigns right now is the campaign from Old Spice. One of the most popular and talked about campaigns right now is the campaign from Old Spice.

Study 220

Study Film Nielsen Disqus 220

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Put the beers on ice, slip on your speedos, and dive into this seafaring exploration of one of our favourite campaigns from last year. If so, how was this planned?

Engagement 106

Engagement Nielsen Delicious Campaign 106

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

Social Media 165

Social Media Quantcast Metrics Comparison 165

Mindjumpers

JULY 16, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)

Social Networking 176

Social Networking Nielsen Film Facebook 176

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. Their values are clear across their social channels. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Social media is a great way to build and maintain loyalty.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Do we have the necessary insights and knowledge about the media? What do we wish to gain?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Do we have the necessary insights and knowledge about the media? What do we wish to gain?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

SEPTEMBER 3, 2010

An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?

Yammer 191

Yammer Nielsen Policies Disqus 191

Mindjumpers

JUNE 26, 2010

This post is dedicated to the people working at the 170 RCT (Torture Rehabilitation Centers) around the world, the men and woman that have chosen to stand in the front line, spending their lives to help others – these people get my outmost respect and tribute.

NGO 262

NGO Nielsen Tumblr Disqus 262

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. Get Instagram verified: From better brand credibility to an influential social search presence, having a verified Instagram account has its own perks.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

AUGUST 11, 2010

The hamsters turn the KIA Soul into a hipster car and as I said in the beginning of this short post, I thought it were so down and hot damn diggidy cool that we got our car replaced on that parking lot with a KIA Soul Similar Posts: Toyota Goes Viral With Hip Hop Family Car Old Spice: Successful Social Media Campaign Old Spice Spoof nails it!

Video 176

Video Nielsen Disqus Fashion 176

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Marlene Friis holds a BA in International Business Communication with specialisation in English and Spanish from Copenhagen Business School.

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 182

Data Nielsen Buy Loyalty 182

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Mindjumpers

JULY 22, 2010

Tags: Foursquare , geolocation , LBS , location-based services , Oliver Woo , OliveWoo , SF New Tech Posted in Social Network , Tech Development Leave a Reply Click here to cancel reply.

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Mindjumpers

JULY 6, 2010

They have found the jury members by asking around, so that all members have been peer recommended, which absolutely is the way to pick a Jury for a social media award show. The scope and diversity of the jury is for me an insurance that they will be able to pick the best practice and winner in the different categories.

Meeting 182

Meeting Nielsen Insurance Foursquare 182

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Video content is taking over. Content strategy.

Video 100

Video Content Nielsen Marketing 100

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Make 2015 the year you put mindful social marketing into practice.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145