Nielsen just released their August 2011 report on the top US web brands. Yes, the smarter you are the better you’ll do – but it’s not like producing a TV spot or buying a radio campaign. To see the above quoted Nielsen study, click here. Social Media facebook Mashable nielsen company non-profit postaweek2011 small business social media social media content social media marketingEvery time Facebook goes through changes there is a hue and cry about how this is it, the last straw, the death knell of the #1 Social Media platform. They were wrong. MORE >>

Here are my questions and their response: My Question: What and how do you measure the effectiveness of the proposed campaign? My Question: How will you verify that any call that comes into their office was initiated from the proposed media campaign? Their response: We could add a promotion to the media campaign and give the audience a code to use to get a discount on their first visit or future purchases. That would verify that those calls coming in with the code  generated from the proposed media campaign. My Turn to Ask Questions. My Turn to Respond. MORE >>

In past these awards have provided insights into some great campaigns and their amazing results. Some of the winning cases during the years are campaigns such as Pepsi’s Refresh Project and Toyota’s Sponsafier. Two creative campaigns that had full focus on user involvement and made success results for the both companies. talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. Marketing & Communication Bees award Jury Jonas Klit Nielsen social media marketing The Bees Award MORE >>

new study by Nielsen reinforces this idea and reminds us that this impacts recall as well. link to Business Insider story ) They found that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone. Nielsen findings support the idea of having a media blend or mix. In a media lab study conducted by Nielsen, participants viewed related content across a TV, computer, smartphone and tablet. Access more of the audiences’ senses for more impact. as you build your media plan. MORE >>

According to Nielsen – a bucket load. Kudos to JC Penny for this campaign. Social Media ad contrarian Glee Jell-o nielsen company old spice postaweek2011 social media social media content social media marketing You TubeStuff you may find interesting, useful, engaging and revealing. Or not. Great use of Social Media. Jell-o wants to turn your frown upside down. I’m not sure if it will sell pudding but it is kind of addictive to watch. kind of feel like somebody’s watching me… How much on line video do you watch every month? Fabio? Seriously? SMThree. MORE >>