The Realtime Report

APRIL 7, 2014

YouTube to run TV ads promoting video creators in big 2014 push – a new campaign – which will promote three YouTube creators with ads across Google properties, TV, print and out-of-home signs – marks the first time YouTube has purchased TV ads to promote specific creators or channels (Advertising Age).

News 176

News Types Nielsen Social Media 176

Socialmedia.biz

JANUARY 14, 2020

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Our best source of benchmarking data has proven to be eMarketer , which releases industry and channel benchmark reports every so often. Here is the Best Practice for Measuring Content Success.

Nielsen 120

Nielsen Content Comparison CPM 120

Hootsuite

MAY 18, 2023

Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. Looking to make a splash with short-form video content?

Video 112

Video HootSuite How To UGC 112

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. in media value for every $1 they spent on paid media. To gain social followers?

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Twist Image

SEPTEMBER 11, 2014

And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. banner advertising. smartphone.

YouTube 80

YouTube Nielsen Mobile Advertising 80

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Monitter : Track up to three distinct keywords at the same time on Twitter.

Cymfony 152

Cymfony Social Media Tools SM2 152

Oktopost

APRIL 22, 2019

Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Altitude promises deep insights into customer behaviors, which it delivers by offering a wide range of customization options for reporting and attribution modeling. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5% Now, people connect broadly and share loads of content that can serve as an endorsement for a brand.

UGC 63

UGC Hotels Nielsen Authentication 63

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. Listen Now. The RSS feed is: [link].

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Pixlee

OCTOBER 18, 2016

Investing in these campaigns pays off – and it goes beyond way Instagram influencer marketing to other platforms and a wide variety of topics. While many brands have increased their content production, one source reported that engagement was down 60%. Nielsen reports that 92% of people trust recommendations from individuals.

Influencer 42

Influencer Brands Nielsen ROI 42

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. One off campaigns. They can help build awareness, generate interest and drive sales.

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Much, much lower than even a middling email campaign. Absolutely not.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Sprout Social

MARCH 8, 2017

In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Creating Campaigns Around Social Media Influencers. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. In Charlotte, North Carolina there are something like 1.7

Metrics 127

Metrics Postrank Klout Marketing 127

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. It’s best to outline every aspect of your campaign , create an editorial calendar , and identify the end goal. “As

Influencer 60

Influencer Brands Marketing Authentication 60

Hootsuite

NOVEMBER 25, 2015

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Twitter’s earnings report laid it out clearly on the table: More people are turning to Twitter ads than ever before. Facebook reported a remarkable $4.3

Advertising 112

Advertising Social Media List Statistics 112

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Engagements Engagement Rate CPE.

Social Media 171

Social Media CPC CPA Aggregator 171

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. WebVisible is based in Irvine, California. Add this to Mister Wong.

Small Business 89

Small Business Advertising Nielsen SMS 89

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. A report from Minter found 70% of Americans seek out opinions from review sites or independent review sites before making purchases. Number of users or customers. Awards and recognition.

Conversation 111

Conversation How To Review Influencer 111

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. Here are some things that I got from the report.

UGC 87

UGC Report Social Media Nielsen 87

Webbiquity SMM

JULY 22, 2014

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. .” Among the reasons: PR professionals have traditionally carefully guarded their contact lists, and have historically dealt almost exclusively with professional journalists. The world has changed. ” Guides to the Evolution of PR.

Press Release 217

Press Release Nielsen Blogger SEO 217

Mindjumpers

AUGUST 1, 2012

Big Data that can only be assumed to help fire up Google’s other products and campaign tools in the fight for the ad marketing gold. According to Komfo’s annual report, Komfo has entered an alliance with the web content management company Sitecore. Though no official statement has been made yet, Moller-Nielsen confirms the alliance.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Rebekah Radice

NOVEMBER 24, 2017

Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign. Many social listening tools, allow you to opt in to receive daily reports on those mentions. — Hailey Crider (@hailey_crider) July 22, 2016. You can do the same.

Hashtag 138

Hashtag Influencer Trends Industry 138

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. Our most successful social media advertising campaign of all time – a campaign that is still running today – runs on the Facebook News Feed: This campaign has generated more than 169,000 link clicks and reached more than 1,500,000 people since launching in April 2017.

CPC 111

CPC Video Cost CPM 111

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. The insights gained help you make informed choices regarding product development, marketing campaigns, content strategies, and other business initiatives. How can I generate content ideas for LinkedIn?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. The insights gained help you make informed choices regarding product development, marketing campaigns, content strategies, and other business initiatives. How can I generate content ideas for LinkedIn?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. Our most successful social media advertising campaign of all time – a campaign that is still running today – runs on the Facebook News Feed: This campaign has generated more than 169,000 link clicks and reached more than 1,500,000 people since launching in April 2017.

CPC 85

CPC Video Cost CPM 85

Rebekah Radice

NOVEMBER 24, 2017

Create a Social Lead Gathering Campaign. Now that you know who your customers are and what they want, it’s time to set up an ongoing listening campaign. Many social listening tools, allow you to opt in to receive daily reports on those mentions. — Hailey Crider (@hailey_crider) July 22, 2016. You can do the same.

Hashtag 60

Hashtag Influencer Trends Industry 60

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 32

Brands Metrics Blogger Survey 32

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. There are three phases when you can define locations to target: during the campaign creation process, when creating a saved audience, or when using Audience Insights. We’ll cover these in more detail later in this article.

Facebook 166

Facebook Travel Mobile Comparison 166

Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. This report by IDC states that 80% of the marketing content goes untouched and unnoticed, even though most of it has been created for sales enablement.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. And much more.

Research 210

Research Social Media B2B Marketing 210