Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389

Blogger Brands Technorati comScore 389

The Realtime Report

DECEMBER 7, 2012

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

Firebelly

DECEMBER 4, 2012

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Sherrilynne Starkie

AUGUST 29, 2018

Google to provide training to support journalists’ election reporting. The Google News Initiative is partnering with the Society of Professional Journalists Training Program in workshops designed to support journalists in reporting the upcoming US mid-term elections. Podcasting continues upward trend.

Content 170

Content Nielsen Marketing Badge 170

Mindjumpers

APRIL 11, 2012

The report further dwells on this topic and enlists steps to obtain learnings on external data. To read more about this, you can download the report by clicking here. Google Analytics Unveils a Set of Social Reports. The State of Social Media Marketing– Annual Survey Report.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Ignite Social Media

JULY 25, 2018

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. The study also reports that 82% of CMOs expect digital spending to increase by 49% over the next 12 months.

Social Media 97

Social Media Nielsen Metrics Study 97

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. The report revealed that the most relevant accounts for the Madrilenians (Aged 24 to 49) segment are extremely mainstream accounts with no association to any particular areas of interest.

Nielsen 112

Nielsen Overview Sports Influencer 112

The Realtime Report

APRIL 7, 2014

Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. The post Study Finds Advertisers Get a Boost from “Media Multitasking” appeared first on The Realtime Report. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”.

Study 79

Study Advertising Nielsen Retail 79

Harp Interactive

APRIL 27, 2010

Nielsen reported that in January, U.S. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Our best source of benchmarking data has proven to be eMarketer , which releases industry and channel benchmark reports every so often. Here is the Best Practice for Measuring Content Success.

Nielsen 120

Nielsen Content Comparison CPM 120

Stay N' Alive

MAY 11, 2017

Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report). Weekly time spent on social media: 4 hours and 9 minutes ( 2016 Nielsen Social Media Report).

Social Media 50

Social Media Nielsen Marketing YouTube 50

Socialmedia.biz

JANUARY 14, 2020

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.

Mobile 90

Mobile Engagement Organization Video 90

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Today’s social media managers know publishing, scheduling and reporting from the native platforms would be inefficient (and, in some cases, impossible). Social media management software costs.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Twist Image

MARCH 20, 2013

As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). The global average for DVR storage wastage is 36%. enewsletter.

Nielsen 111

Nielsen Content RSS Newsletter 111

Hootsuite

MAY 18, 2023

Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. Looking to make a splash with short-form video content?

Video 112

Video HootSuite How To UGC 112

Mindjumpers

JULY 10, 2012

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. The Performance of 100 Icon Brands on Facebook [report].

Activities 235

Activities Social Media Brands Guidelines 235

Twist Image

SEPTEMBER 11, 2014

million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. From the article: "The U.S. audience watching video on smartphones in the second quarter grew to 114.4 banner advertising. connected devices. connected tv. consumer engagement. content acquisition. media pundit.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Sprout Social

DECEMBER 29, 2016

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. We then filter these messages using our Tag Report and present findings to the appropriate teams. Social is where these ideals intersect.

Team 65

Team Products Nielsen Patterns 65

Likeable

MARCH 12, 2019

This information is essential for brands’ e-commerce, allowing Pinterest to retrieve and report data across multiple devices, such as adding items to a cart or completing a transaction. Thanks to tags, which can access a user’s activity on the website, Pinterest has been able to effectively track most online conversions and actions.

Brands 81

Brands Nielsen Compete Retail 81

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. The post The First 5 Steps To Improving Your Digital Content appeared first on The Realtime Report. Online users don’t read pages word-for-word like they would a book.

Content 121

Content Patterns Nielsen Mobile 121

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Waxing UnLyrical

MAY 17, 2011

Some of his nuggets: On explaining “confidence interval&# or “margin of error&# (terms we see often, and sometimes get wrong), Steve said it’s “the plus-or-minus figure reported in newspaper opinion poll results.&# Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195

Klout comScore Nielsen Sample 195

Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

The Realtime Report

MARCH 21, 2014

A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list. . 8 in 10 U.K. Twitter Users Log In Via Mobile.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination. Damn right they would.

Klout 161

Klout Nielsen Influencer Social CRM 161

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Convince & Convert

APRIL 26, 2013

Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. “It’s amazing that I would see stuff reported on Twitter first, not just once, but dozens of times.

Authentication 138

Authentication Nielsen How To Case Study 138

Bill Hartzer

MAY 26, 2010

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. Monitter : Track up to three distinct keywords at the same time on Twitter.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Oktopost

APRIL 22, 2019

Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Altitude promises deep insights into customer behaviors, which it delivers by offering a wide range of customization options for reporting and attribution modeling. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Ignite Social Media

DECEMBER 16, 2016

While some platforms excel in certain aspects of analytics reporting, others fall short. While other platforms struggle with reporting paid data that matches post data reporting (i.e. While other platforms struggle with reporting paid data that matches post data reporting (i.e.

Analytics 60

Analytics Platform Social Media comScore 60

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Net-Savvy Executive

JANUARY 6, 2011

Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). China Chinese Consumer Report 2010 , Roland Berger / CIC (Jul 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010). Regional view. European Social Media Trends , Trendstream (Sep 2010). Country-level view. France Echo v.2

Patterns 89

Patterns Social Media comScore Nielsen 89