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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90
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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Any social media updates that we missed? Let us know in the comments below.

Types 176
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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. The report revealed that the most relevant accounts for the Madrilenians (Aged 24 to 49) segment are extremely mainstream accounts with no association to any particular areas of interest.

Nielsen 112
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When TV Becomes An Accessory To YouTube

Twist Image

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile.

YouTube 80
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The Top 10 Marketing Attribution Software Solutions

Oktopost

Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Altitude promises deep insights into customer behaviors, which it delivers by offering a wide range of customization options for reporting and attribution modeling. Nielsen Visual IQ.

Software 103
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How to Make Short-Form Videos That Stand Out

Hootsuite

Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. Looking to make a splash with short-form video content?

Video 114