Sprout Social

MARCH 29, 2021

Perhaps the best way to break down the answers to these questions is by assessing what is working for brands today. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. Even the little things make Adore Me’s Facebook campaigns a standout. Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

Campaign 141

Campaign Social Media Social Media Management Team 141

Ignite Social Media

JULY 18, 2022

Brands aren’t on social media to keep up with old friends. A common mistake many brands make is thinking that the total amount of engagements is the clearest indicator of social success, and them working towards increasing those numbers. Let’s talk about more about that here. Why You Should Care About Engagement Quality .

Engagement 183

Engagement UGC How To Metrics 183

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Here are our top 10 tips: 10 Tips to Help Find Influencers For Your Brand. Keep Your Budget in Mind.

Influencer 106

Influencer Campaign Instagram How To 106

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment.

Advertising 145

Advertising Campaign Social Media How To 145

Buffer Social

OCTOBER 29, 2021

While these insights and tools can be powerful ways to drive growth to your business, they can also bring overwhelm to your social media strategy. While these insights and tools can be powerful ways to drive growth to your business, they can also bring overwhelm to your social media strategy.

Small Business 100

Small Business Campaign Instagram UGC 100

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch.

Campaign 125

Campaign Social Media Marketing Metrics 125

Keyhole.co

NOVEMBER 9, 2023

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands.

Metrics 52

Metrics Influencer Campaign CPA 52

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Seven Essential Digital Marketing Tips for Your Business in 2021.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 131

Marketing How To Sample Samples 131

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. With over 5.4 Their social media presence is truly in a league of its own.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

MARCH 24, 2022

Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. What Is Employer Branding, and Why Does it Matter?

Examples 107

Examples Campaign Brands Reputation 107

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into.

Influencer 100

Influencer Brands Fashion Review 100

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses. What is dropshipping?

Hashtag 52

Hashtag Campaign Instagram How To 52

Sprout Social

FEBRUARY 7, 2024

Wish there was a shortcut to reaching your TikTok goals? Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Once your campaign is live, Promote has basic analytics to track your ad’s performance.

Overview 118

Overview Campaign Cost Organization 118

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” Each of our business lines needs different things.”

Resources 102

Resources Telecommunications Collaboration Project 102

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. The post quickly racked up 1.2

Report 110

Report Brands Library Sentiment 110

Keyhole.co

MAY 29, 2023

As a brand, you undoubtedly want to be relatable to your customers. In today’s day and age, however, you must be willing to reach your customers where they are. This is why your social media presence is essential to your brand’s survival. In 2023, it is estimated that 4.89 Why did it work?

Campaign 52

Campaign Social Media Hashtag Trends 52

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Influencer 102

Influencer Brands Collaboration Authentication 102

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Metrics 100

Metrics Influencer Marketing Survey 100

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Top 10 AI Marketing Strategies You Need to Know AI Can Increase Marketing Efficiency and Productivity AI can automate repetitive tasks, freeing up time for your team to focus on higher-value initiatives.

Strategy 78

Strategy Marketing Analysis ROI 78

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Awario: Position your brand better What engages your social media best?

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. If your answer is anything other than “yes”, you need this social media strategy deck.

Template 80

Template Templates Social Media RFP 80

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 106

ROI Influencer Marketing Survey 106

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.

Social Media 91

Social Media Brands How To Metrics 91

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Ignite Social Media

JANUARY 8, 2024

This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. It’s the content your audience creates for you. It’s like having an army of brand ambassadors spreading your message. What does Evergreen Content mean?

Social Media 124

Social Media CPA CPM CPC 124

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. However, this is where the similarities end.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

JANUARY 25, 2021

The real challenge, however, lies in narrowing those options down and knowing how to find the right influencers for your brand. The real challenge, however, lies in narrowing those options down and knowing how to find the right influencers for your brand. Knowing how to research influencers makes all the difference.

Influencer 112

Influencer Campaign How To Marketing 112

Oktopost

MARCH 10, 2022

We are judged by results and the decisions we make about where to invest to get the highest return. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Otherwise, it’s time to whip out your calculator, and perform a social media audit.

ROI 174

ROI B2B Social Media Brands 174

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you track will play a crucial role in your business success. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52