Ignite Social Media

JANUARY 8, 2024

It’s another metric of efficiency for brand ad campaigns. It’s what you strive to beat with each new campaign. It might be based on industry averages or another campaign run by the brand. It’s a very common metric for paid social advertising. What does CPM mean? What does CTR mean? What does CPV mean?

Social Media 124

Social Media CPA CPM CPC 124

Bare Feet Studios

NOVEMBER 17, 2012

If you are a social media messenger: Be sure to ask your client for the campaign goals so you can be as effective as possible, insist on disclosing to protect your brand and your blog, and above all remember to include your audience in the fully transparent conversation!

Communities 86

Communities Social Media Blogger Delicious 86

Later

DECEMBER 10, 2019

When Do the FTC’s Rules of Disclosure Apply? In fact, in 2019, the FTC sent letters to 21 Instagram influencers (including Lindsay Lohan and Naomi Campbell), warning them that publishing sponsored Instagram posts on their personal accounts without “clear and conspicuous disclosure” is a breach of the rules.

Instagram 80

Instagram FAQ How To Influencer 80

Later

JUNE 28, 2021

Need help planning your next influencer marketing campaign? Download our FREE Influencer Campaign Kit to map out your goals, source the right influencers, and more. Length of the campaign. Here are a few ways you can find and verify influencers for your next campaign: Pay attention to your Instagram comments and tags.

Influencer 133

Influencer How To Marketing Instagram 133

Taylor Marek

MAY 28, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? · Disclosure Log in What youve just read are some insights hes gleaned so far.

Campaign 112

Campaign Social Media Avatar WordPress 112

Ignite Social Media

MARCH 18, 2024

Full disclosure, I’m a longtime Duke basketball fan and therefore biased on this topic. Will the Power of Influencers Impact the 2024 Campaign Trail? Related Posts What is This “Deinfluencing” Trend and Should Brands Care? 32 Signs You Might Be a Social Media Marketing O.G.

Social Media 96

Social Media Marketing Nielsen Resources 96

Waxing UnLyrical

FEBRUARY 26, 2014

Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. According to Campaign India , as of Feb. The buzz that shook the IT industry.

Campaign 229

Campaign Authentication Twitter Travel 229

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

Twine 246

Twine Brands Policies Campaign 246

Ignite Social Media

MAY 1, 2017

With the launch of their first advertising campaign this summer in the US, Pinterest is now positioning itself as a visual search engine rather than a ‘social network.’ In that letter, the FTC gave unambiguous direction on how to ensure disclosures were in fact “clear” and “conspicuous”.

Instagram 104

Instagram Twitter Engineering Influencer 104

Oktopost

NOVEMBER 12, 2020

In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights. Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic.

LinkedIn 129

LinkedIn Products B2B Review 129

Dave Fleet

NOVEMBER 22, 2010

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. These didn’t just appear overnight (disclosure: Starbucks is an Edelman client). That approach is ineffective in social media. It’s a waste. The Starbucks Facebook Page , for example, has over 18 million fans.

CPM 413

CPM Comparison Diagrams Sentiment 413

Later

SEPTEMBER 15, 2020

Your media kit is the main way brands can learn about your experience, areas of expertise, and previous campaign results — it’s like your business card, resume, and portfolio of work all in one document. Examples of previous work + key campaign results (such as engagement insights, clicks, and sales). Social stats.

Brands 57

Brands Influencer Collaboration Instagram 57

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Hosting an event is just the beginning of its life-cycle.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Sprout Social

JULY 8, 2021

Commission disclosures in blogs. Although there’s definitely legwork involved in promoting products, inserting affiliate links into blogs or social posts requires much less of a time and financial commitment than, say, running Facebook ad campaigns. ad posts on Instagram. Promo codes in podcasts. Good question! Large media sites.

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

Sherrilynne Starkie

JANUARY 11, 2013

The Blog with Integrity campaign encourages bloggers to be above-board and transparent about all dealings with sponsors and provides clear guidelines for best ethical practices. The US Security and Exchanges Commission (SEC) and the UK’s Office of Fair Trading (OFT) have both imposed disclosure requirements on bloggers.

Blogger 265

Blogger Journal Review Guidelines 265

Ignite Social Media

FEBRUARY 9, 2021

There’s also an opportunity for other brands to get involved in some of the segments, but it was unclear if any of the brands mentioned in the pre-recorded clips were legitimate sponsorships or not (there were no FTC disclosures). Hopefully some of the items above can help inspire an upcoming campaign for your brand.

Trends 85

Trends Social Media Health Care Eventful 85

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. which just opened its public run and runs through October 2.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Firebelly

SEPTEMBER 23, 2011

Next year’s presidential campaigns alone are expected to cost in the ballpark of a billion dollars, with a large portion of that going to advertising. With TV, newspaper, and radio marketing slowly on their way out, the campaigns are turning toward social media. How will this affect your timeline?

Twitter 168

Twitter Trends Campaign Cost 168

Convince & Convert

JULY 7, 2014

Then, based on that data, Captora automatically creates new campaigns (including landing pages and other Web copy); and/or changes existing campaigns. CloudPeeps.com Command Post – Social Media Segmentation and Disclosure Formerly known as cmp.ly The firm still has its cmp.ly The firm still has its cmp.ly

Startup 168

Startup Crowdsourcing Badge B2B 168

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Get Started.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

Template 134

Template Templates Social Media Tips 134

Convince & Convert

AUGUST 19, 2015

While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking. Simplifying Disclosure. These posts reveal that disclosure really is as simple as one word. Responsibility Conundrum.

Influencer 60

Influencer How To Marketing Guidelines 60

Sherrilynne Starkie

MARCH 21, 2018

New guidelines from the Federal Trade Commission which require full disclosure of commercial relationships are driving this trend. Personally, I’ve recently been working on influencer marketing campaigns for government organizations, long-term care facilities, pet product companies and consumer electronic gadgets. million times.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Hootsuite

FEBRUARY 16, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. A Paid Partnership label is automatically applied to content created through Brand Collabs Manager, helping you stay compliant with sponsorship disclosure regulations. #ad

Brands 95

Brands HootSuite Project Metrics 95

Webbiquity SMM

APRIL 26, 2011

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. Used properly, the tool can help agencies generate new business and advertisers improve the effectiveness of their AdWords campaigns.

Consultant 137

Consultant SEO Adwords Tools 137

Waxing UnLyrical

APRIL 15, 2016

Through our platform, you can choose from a wide range of different campaigns, keeping your followers engaged and diversifying your social media accounts… Oh and did I mention we’re going to pay you? That’s what happened during the Blue Key campaign, for example, before the first #bluekey tweetathon. Be transparent.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

DECEMBER 18, 2012

Disclosure: before I go any further, you should know that I was asked to participate in a peer review process of the book while it was still in manuscript form, and I was paid a small honorarium for my time. My precious Blue Key campaign is a featured case study. Beth and Katie don’t preach to you, they tell you stories.

Case Study 208

Case Study Consultant Buy Study 208

Waxing UnLyrical

MAY 2, 2013

In the interest of full disclosure, do not read too much into the specific screen shot about the decline of search engine optimization. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign. Six great resources and ideas for finding keywords to write about.

Adwords 278

Adwords SEO Compete Analytics 278

Hootsuite

NOVEMBER 2, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Some will add #sponcon, #sponsored or #ad to their content, but this technically isn’t the official disclosure that the social platforms mandate. What is sponcon? Get the free template now!

Brands 96

Brands Collaboration HootSuite Influencer 96

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Here are a few tips to nail your PR content strategy: Review your last few campaigns, identify which angles worked. Platforms like Circulate.it

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Ignite Social Media

AUGUST 22, 2016

Pepsi (disclosure: Carusele client) is the launch partner for the stickers, building off their ongoing Pepsi Emoji campaign. It’s also a rationale for buying Twitter’s new Promoted Stickers. The stickers can be placed by users on top of their photos as decorations. More to come.

Compete 60

Compete Google Metrics YouTube 60

Techipedia: Tamar Weinberg

AUGUST 14, 2012

They can significantly boast the conversion rates of websites and e-marketing campaigns. Tamar Weinberg Disclosure: While I didn’t work on this particular campaign, I have done video marketing on Air New Zealand video campaigns to help them achieve millions of views. [

Airlines 210

Airlines Marketing Statistics comScore 210

Socialmedia.biz

MAY 11, 2016

Buzzoole , a self-service Influencer Marketing Platform, recently conducted a survey of the over 200 brands on their platform (full disclosure: Buzzoole is a Blonde 2.0 In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods.

Influencer 68

Influencer Strategy Brands Marketing 68

Convince & Convert

JANUARY 28, 2014

The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. An Ongoing Campaign. From InkyBee to GroupHigh (full disclosure: I work for GroupHigh), there is a tool for all company sizes and needs.

Blogger 151

Blogger Case Study Klout Influencer 151

Sprout Social

JUNE 15, 2020

This adds some extra steps to your campaigns, providing more opportunities for leads to drop out of your funnel. Emphasize trust throughout your marketing campaigns. Remember: social media isn’t the be-all, end-all of your marketing campaigns. Limited behavior-tracking of some visitors from social media.

Social Media 131

Social Media Privacy Marketing Policies 131

Idaconcpts

MAY 21, 2012

The terms in effect when you initiate or modify a Promoted Products campaign will govern your and Twitter’s rights and obligations in relation to such campaign. Your use of the Program is subject to the version of the Policies applicable at the commencement of each advertising campaign run via the Program. The Program.

Overview 134

Overview Price Twitter Policies 134

Social Media Marketing

APRIL 23, 2013

As we rush to use social platforms as just another mass marketing medium with one-way messages, here''s an important reminder: Why Brands Should Be Human on Social Media and a companion piece by Bob Garfield and Doug Levy (authors of Can''t Buy Me Like: How Authentic Customer Connections Drive Superior Results - disclosure: cmp.ly/5

Social Media 165

Social Media Tumblr Authentication comScore 165