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Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever.

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What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. million conversations across Twitter, Facebook, blogs and Tumblr. The #AskZlatan interactive campaign earned over 10.5 million digital views.

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14 types of social media every marketer should know

Sprout Social

By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Use Smart Inbox to monitor all incoming messages and conversations in one place. Disappearing content is a great way to add excitement and urgency to your marketing campaigns.

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Facebook and hashtags: at long last

Sherrilynne Starkie

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. However, the new function does make it a lot easier to find and understand the focus of conversations taking place.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. In Hootsuite, your Facebook, Twitter, and Instagram conversations stay in your inbox for six weeks.