Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. “What are good companies to target? Being able to work alongside the brightest minds in the industry can be extremely empowering. We’d exchange greetings when we passed in the dormitory hallways.

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Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I know everyone does it a bit differently… Reply Tamar Weinberg July 29, 2010 at 9:16 am And another amen! Leaders are accessible.

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Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Reply Tamar Weinberg March 4, 2010 at 4:55 pm You know what’s funny? Reply Tamar Weinberg March 4, 2010 at 4:57 pm Hi John!

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 7, 2010

by Tamar Weinberg on July 7, 2010 Share Over the past two years or so, social media’s increased popularity has really done something for those assuming that it’s all a “get rich quick&# opportunity. Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company.

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Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Many don’t do it well, mostly because they are hiring an outsourced company with staff that doesn’t necessarily have the same passion in a company’s mission as the company members themselves. Companies jump to market their business without addressing communications internally and externally.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

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Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. My son just turned one (time flies, doesn’t it?) Still, though, you trudge through it.

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Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. The articles either end there or conclude with a self-congratulatory remark by a company rep. Does your business regularly attend industry conferences or trade shows?

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. I was a Digg power user twice over…and know you were one as well Tamar. In social media marketing, some people are hired to build buzz about a specific campaign.

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SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JUNE 13, 2012

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. Two final signals that the SEO industry may be heading for obsolescence. is a post written by Tamar Weinberg. ]. Where To from Here?

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SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

The hospitality company wanted to fire that brand and retain one that had some rhyme and reason to their social media marketing. This is especially true when the assistance is done in the public and the company is proactive, helpful, and professional. Good call. (It’s But this is how it is. The audience is exhausted.

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Digg Marketing Social Media Feed 213

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. PR people aren’t in the ad sales industry. Keep the good stuff comin’, Tamar. Reply Todd Defren February 10, 2010 at 10:18 am Great stuff, Tamar. We both have difficult jobs.

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Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

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Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

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Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

JULY 8, 2008

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. The only Random person (hence 0%) is another girl named Tamar Weinberg.

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MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. It began thanks to endorsement by top bloggers in my industry and carried through by the quality of the information I provided in the Blog Profits Blueprint. You market, by not marketing.

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Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Follow him on Twitter. Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. A Little List Analysis. Lisa Barone.

Blogger 168

Blogger SEO Consultant WordPress 168

Viper Chill

APRIL 26, 2010

The 9 awesome people that have helped me here are: Tamar Weinberg , Neil Patel , Lee Odden , Neal Rodriguez , Brent Csutoras , Jason Falls , Skellie , Lisa Barone and Michael Martine. It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

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Social Media Tools Strategy Tips 200