Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. The brand also posts influencer content and shares UGC on TikTok.

Communities 59

Communities Social Media Strategy UGC 59

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. The chocolate brand boasts 110,000 TikTok followers and mostly relies on UGC and influencer marketing posts for its campaigns.

Social Media 59

Social Media Strategy UGC Influencer 59

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Create Omnichannel Marketing Campaigns. Create Omnichannel Marketing Campaigns. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Pam Moore

MAY 7, 2023

And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals. Only the top influencers will be chosen for potential collaborations thanks to the vetting process, ensuring companies receive high-quality content and see a good return on their investment.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals. Only the top influencers will be chosen for potential collaborations thanks to the vetting process, ensuring companies receive high-quality content and see a good return on their investment.

Small Business 147

Small Business Review Influencer Collaboration 147

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

DECEMBER 29, 2022

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns, and fashion social media campaigns are always in vogue.

Fashion 52

Fashion Campaign Social Media Hashtag 52

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. With a growing user base and consistent trends brands can capitalize on, this app is already a hot topic for marketing in a variety of industries. Feature User-Generated Content (UGC).

Campaign 52

Campaign UGC Hashtag Influencer 52

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? But with the right tactics and goals, those underserved industries can also thrive on Instagram. . It is easier for a fashion or sporting goods company to think and decide what type of content to post. They all thrive on Instagram.

Instagram 83

Instagram Insurance UGC Brands 83

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. View this post on Instagram. How-to’s and tutorials.

Industry 102

Industry Social Media Hashtag Instagram 102

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 86

Instagram UGC Brands Hashtag 86

Keyhole.co

MARCH 18, 2024

With USD 98 billion in sales, Nestlé is the largest food and beverage company worldwide. It’s a testament to how successful the company has been. The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. On Instagram, this number is around 442K.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 68

Instagram UGC Brands Hashtag 68

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Almost half (48%) of consumers say they read comments on brand social media channels to learn more about the company.

Engagement 110

Engagement UGC Facebook HootSuite 110

Social Media Strategies Summit

NOVEMBER 18, 2020

If you partner with industry experts and thought leaders, you can establish credibility, attract new followers/customers/investors, and beat the competition. Include user-generated content (UGC) as social proof in ads. UGC is more believable and authentic, not to mention FREE. Top 8 Viral Social Campaigns of the Year.

ROI 246

ROI Social Media UGC Discount 246

Social Media Strategies Summit

NOVEMBER 18, 2022

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. Company size. GoPro is a master at UGC. Pick the most relevant URL. Pin a tweet.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. While AI-authored content may still be several years away, machine learning and related technologies certainly play a role in UGC marketing.

UGC 41

UGC Trends Marketing Curation 41

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Pam Moore

MAY 7, 2023

And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals. Only the top influencers will be chosen for potential collaborations thanks to the vetting process, ensuring companies receive high-quality content and see a good return on their investment.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

MARCH 4, 2021

So you may Retweet posts from influential industry names in the industry or you could even share user-generated photos on your Instagram Stories, with permission of the original content creator. For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry.

Curation 141

Curation Data Content UGC 141

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Their user generated content (UGC) is considered to be much more authentic than brand messaging.

Brands 129

Brands ROI Authentication UGC 129

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. Fuji ??? (??:

Travel 94

Travel UGC Brands Tourism 94

Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. First off, know that you’re not alone!

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. At a glance, these might seem like little more than pleasantries for your business.

Conversation 137

Conversation Review Marketing How To 137

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC).

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

APRIL 5, 2021

Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. . After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Why Content Shifted: UGC Strategy.

UGC 52

UGC Content Price Influencer 52

Ignite Social Media

JANUARY 8, 2024

What does UGC mean? It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale. It’s what you strive to beat with each new campaign. It’s the content your audience creates for you.

Social Media 124

Social Media CPA CPM CPC 124

Socialmedia.biz

JULY 8, 2020

Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. Monitor hashtags from your industry and see what others are saying about similar products and services. A great place to start is through keyword analysis.

Social Media 179

Social Media Tips Hashtag UGC 179

Pixlee

AUGUST 21, 2020

It’s important to note that if your company is just beginning to prioritize inclusive representation, you should acknowledge this. The prize will depend on your industry, and there’s a great option for every brand. You can also create a campaign that speaks to your audience and makes them want to share.

Brands 93

Brands UGC How To Hotels 93

Social Media Strategies Summit

JANUARY 18, 2019

Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it). Curalate supports: Campaign management. Post and campaign-level analytics and reports.

Influencer 100

Influencer Tools UGC Marketing 100

Pixlee

AUGUST 2, 2021

If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion.

Brands 98

Brands UGC Authentication Influencer 98

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. For example, we ran a campaign that required the use of licensed photos of American presidents.

Social Media 175

Social Media UGC Tips CPM 175