Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Let them know about any promotional campaigns you’re running. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. Your offers need to be highly specific to your leads for the retargeting campaign to be successful.

Startup 105

Startup Discount Price Survey 105

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. According to a study , small businesses reply more than their larger counterparts. By excelling in community management, brands can enhance their online presence and relationship-building with consumers.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

MARCH 19, 2024

This empowers you to proactively tailor your offerings and marketing communication. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Which campaigns were most successful?

Products 91

Products Team Focus Group Collaboration 91

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Stuart Weitzman. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Pixlee

FEBRUARY 8, 2021

Plus, several studies have also found a correlation between prolonged social media use and symptoms of anxiety, depression, and stress. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. 2: Build a Strong, Inclusive Community With UGC.

Social Media 97

Social Media UGC Marketing Communities 97

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Better Marketing Communications. Stronger Financial Returns.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Sprout Social

JANUARY 26, 2023

High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. Email campaigns are also an effective referral marketing strategy.

Discount 126

Discount Marketing How To B2B 126

Hootsuite

MAY 13, 2020

We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year. This is good news for brands, too.

Influencer 145

Influencer Trends Marketing Guidelines 145

Ari Herzog

JULY 17, 2020

A recent survey of athletic directors indicates that 86% believe the future is bleak. And the argument is always that noise is the product of activity that brings money to a community. The message the library wants to convey even during the pandemic, according to the director Pam Smith: “We are here for you.”

Sports 91

Sports Travel Library Education 91

Ari Herzog

JULY 17, 2020

A recent survey of athletic directors indicates that 86% believe the future is bleak. And the argument is always that noise is the product of activity that brings money to a community. The message the library wants to convey even during the pandemic, according to the director Pam Smith: “We are here for you.

Sports 91

Sports Travel Library Education 91

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

JULY 8, 2020

Organic is essential for building your brand and growing your community. However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. According to our Social Trends 2020 survey , only 30% of organizations run advocacy programs.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Keyhole.co

JANUARY 27, 2023

In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. For starters, you can easily find and connect with the B2B community.

ROI 52

ROI B2B Social Media How To 52

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. The nonprofits that spent more time on their campaigns did better. And guess what?

Eventful 154

Eventful Training Survey Communities 154

Buffer Social

SEPTEMBER 5, 2023

The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. “We are constantly considering what we can do next and plan our campaigns out a few months ahead, meaning we start working on Black Friday in July!” A study shows 85 percent of jobs are filled via networking.

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. TikTok gives you the ability to interact with your community in a bunch of different ways, including dueting and stitching videos,” says Bosché. “We

B2B 136

B2B Brands Marketing How To 136

Hootsuite

JULY 8, 2020

Organic is essential for building your brand and growing your community. However, you can’t run effective paid campaigns without a base audience base—and organic social is the day-to-day workhorse that builds that initial audience for you. According to our Social Trends 2020 survey , only 30% of organizations run advocacy programs.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

JULY 11, 2022

Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. That’s according to an eMarketer survey published in April 2022. Here are all the Snapchat stats and demographics you need to know.

Marketing 103

Marketing Reddit Advertising Analysis 103

Hootsuite

MARCH 2, 2022

59% of respondents to Hootsuite’s Social Trends 2022 survey said social customer care has increased in value for their organization. One of the best ways to connect with your audience online is to find existing communities relevant to your brand or your products or services. 3 inspiring retail social media campaigns.

Retail 104

Retail Social Media Brands Tips 104

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. We didn’t want to talk to everyone in the industry since this wasn’t a survey. Guest Post by Kristie Aylett.

Conversation 100

Conversation Project Metrics Survey 100

Keyhole.co

MAY 25, 2022

Studies have shown that 56% of marketers use social data for understanding their audience. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Analysis of paid campaigns. In fact, marketers use social data for various purposes.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

SEPTEMBER 20, 2023

You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. Write engaging case studies to build niche expertise. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys. Click on the orange “Add New Tracker” button.

Reputation 59

Reputation Brands Construction How To 59

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. A well-integrated and customized campaign can boost effectiveness by 57%, according to AdReaction: The Art of Integration. Influencer campaigns. Community engagement efforts. Paid social promotions. Analytics tools.

Social Media 113

Social Media Strategy Guidelines Template 113

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. CASE STUDY : Mizuno Mezamashii Run Project. They launched an influencer campaign called the Mezamashii Run Project. Not everyone is good at it.

Case Study 40

Case Study B2B Project ROI 40

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Display testimonials linked to case studies in your sidebar. Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191

The Realtime Report

AUGUST 29, 2012

Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits. Researchers believe there may be many genes involved in Parkinson’s; but their effects are too small to be apparent in smaller study groups (hundreds or several thousand of participants).

Social Networking 161

Social Networking Research Sample Samples 161

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. In its Equality campaign it focuses on social change and inspires people to act. Shape your social media stories around your supported charities, community activities and local causes. Watch the video.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

APRIL 4, 2023

Studies show that the vast majority of people will trust recommendations from people they know. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations.

Brands 128

Brands ROI UGC Authentication 128

Convince & Convert

DECEMBER 18, 2015

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. My favorite marketing example of theirs is the #7daystretch campaign, where they challenged a handful of bloggers to wear the same pants for seven days and share a picture from each day—pants provided for free, of course!

Brands 60

Brands Content Influencer Survey 60