Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 106

ROI Influencer Marketing Survey 106

Convince & Convert

DECEMBER 15, 2023

Think like a creator, not a brand Canva is a great example of a global brand that is successful at tapping into engaged social communities of dedicated fans. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5. How do they do this? due to these efforts. This includes: Take the time to listen.

Brands 148

Brands Marketing Real Estate Collaboration 148

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Do I have enough interest to launch a community for entrepreneurs? Five years later, I still struggle with product launches.

Communities 135

Communities Price Groups Groups 135

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Engagement. Authenticity.

Influencer 237

Influencer Authentication Survey ROI 237

Social Media Strategies Summit

JANUARY 21, 2021

According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began. Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. 1 Determine your marketing goals.

Influencer 189

Influencer Metrics Campaign Survey 189

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 106

Influencer Marketing Collaboration ROI 106

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns.

Examples 177

Examples Brands Avatar Authentication 177

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Check out how simple their text is: Temple University P2P Texting Campaign.

Strategy 211

Strategy Marketing SMS Mobile 211

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Run customer surveys and benchmark them against your social listening data. Integrate trending topics in your marketing campaigns.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. — VSCO (@vsco) August 7, 2020.

Issues 136

Issues Survey Campaign Authentication 136

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Keyhole.co

FEBRUARY 8, 2024

Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. Let’s dive in: 1.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Hootsuite

MAY 24, 2022

One ad was focused on community interactions , with the goal of driving more users to our profile. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Here’s a breakdown of each campaign. Campaign length: 3 days.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. The goal of collecting data is to gain a comprehensive understanding of your target audience so that you can tailor your campaigns accordingly. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 118

B2B Influencer Brands Marketing 118

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Stuart Weitzman. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Sprout Social

JULY 22, 2021

We’ll also share some insider tips on how to impress each generation to ensure your social media campaigns are consistent hits. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Survey Influencer Buy 140

Buffer Social

OCTOBER 27, 2022

And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. It’s unbelievably inspiring to witness folks build something out of nothing and bust their butts to create incredible products and incredible community.” and the world at large.

Small Business 93

Small Business Discount Directory Collaboration 93

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. Let them know about any promotional campaigns you’re running. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. By excelling in community management, brands can enhance their online presence and relationship-building with consumers. Companies have launched promotional campaigns focused on these attributes.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

SEPTEMBER 30, 2020

To illustrate, a Followers campaign is more likely to be successful if your profile has a healthy stream of engaging organic content. The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are: Liking or responding to customers. Cultivate a brand community.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

Template 134

Template Templates Social Media Tips 134

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 19, 2024

The bank can use AI-driven sentiment analysis to dive deep into customer feedback, collected through social media listening campaigns. AI insights for government Governments can use AI insights to improve public services and policies and engage with communities.

Sentiment 111

Sentiment Banking Patterns Hotels 111

The Realtime Report

APRIL 14, 2021

have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Influencers with subject matter expertise are best able to engage their followers and cultivate communities based on shared interests.

Buy 91

Buy Influencer Products Social Media 91

Harp Interactive

OCTOBER 6, 2010

Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse.

Types 317

Types Facebook Notification Survey 317

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Which campaigns were most successful?

Products 91

Products Team Focus Group Collaboration 91

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Better Marketing Communications. Stronger Financial Returns.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Sprout Social

FEBRUARY 17, 2022

Improving user experiences using customer feedback from surveys. Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique.

Template 131

Template Templates Marketing Sample 131