Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Since then, it has become far more than a campaign theme.

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

FEBRUARY 4, 2013

The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. View more lists from Shonali Burke.

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Engagement.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work.

Influencer 100

Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. Pretty soon the vast majority of the people I followed were communications, marketing and PR professionals.

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Social Media Flickr Feed Feedly 182

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

JANUARY 11, 2016

So, for this week’s roundup, I wanted to explore the idea of being of service vis-à-vis our Social PR world… as well as in general. How to Build a Social Media Ambassador Program. Why: By now you know that community is at the core of my Social PR philosophy. Here we go. I am not a volunteer, I am human.

Case Study 100

Case Study Film Sports Consultant 100

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Ellen Graves , Social Media Strategist, and. My goal is to learn from each campaign.

Research 183

Research Sentiment Banking Upcoming 183

Waxing UnLyrical

DECEMBER 22, 2011

Amidst all of the lights, gingerbread houses, and It’s a Wonderful Life showings, there are some amazing communities coming together to give back in their own little way to uphold what the holiday season is all about. I’ve been honored to have created and worked with an incredible community spreading across the world with Tweet Drive.

Collaboration 170

Collaboration Campaign Communities Skills 170

Waxing UnLyrical

MAY 23, 2019

This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community. Of course, the real sense of community is built off-line. At the YMCA, we are strengthening our community — in mind, body and spirit — and it is our cause. Reward them.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. Valentine’s Day Campaign Tips For 2016. What You Can Learn from the Star Wars Community. Top 10 Influential Social Media Campaigns of 2015. Squatty Potty. ” 5.

Communities 100

Communities Consultant Campaign LinkedIn 100

Waxing UnLyrical

NOVEMBER 7, 2016

Why do you care about Social PR? I truly believe that social media is the greatest thing to happen to PR. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. What is one Social PR campaign you’re in love with? It was brilliant.

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

JUNE 30, 2014

3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? Social Media – I’ve Been Doing It Wrong. Why: Can you ethically gain support for a client’s cause via social media? 5 Strategies to Build a Network of Bloggers and Journalists .

Small Business 202

Small Business Consultant Flickr System 202

Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. 10 Influencer Do’s and Don’ts With Amex Social Media VP.

Case Study 100

Case Study Study Influencer Consultant 100

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” How To Start a Riot With Social Media. Image: Vox Efx via Flickr, CC 2.0.

Consultant 170

Consultant Flickr Statistics Study 170

Waxing UnLyrical

SEPTEMBER 18, 2013

Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Lisa Larranaga Denten is the social media manager of Cision US. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

JUNE 15, 2016

These are just a few questions every good PR person, marketer or social media professional should ask. I began preparing a strategic plan that outlined how I wanted to approach promoting this book – from creating a thriving online community to raising funds on Kickstarter to support the launch. Discovering a new adventure.

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

MARCH 12, 2014

Memes are also perfect for use on social sites. Because social media is the future of marketing, and seemingly made for the fast dissemination of visual content. Adrienne Erin is a freelance writer and social media marketer who loves to pick apart ad campaigns to see what makes them tick.

Meme 191

Meme How To Marketing Community building 191

Waxing UnLyrical

MAY 7, 2012

Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. Gamifying social good is a newer element in the mix of what nonprofits are doing online. Guest post by Ifdy Perez.

Loyalty 211

Loyalty Communities Eventful Social Media 211

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects. How to Develop a Successful Digital Coupon Campaign.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

OCTOBER 31, 2016

There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. What is one Social PR campaign you’re in love with? Everything that Dove does with their Real Women campaign. I know that goes far beyond social, but social media has been a huge driver for that campaign.

Authentication 100

Authentication Delicious Campaign Course 100

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. To the Army, engagements often mean meeting with people in the community. An extended community. Sphere of Influence.

Vocus 274

Vocus Flickr Training Posterous 274

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Harrison Kratz is the Community Manager for MBA@UNC, a top online MBA program from the University of North Carolina at Chapel Hill. Are they active?

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Get your community on board before the tweetathon.

Organization 267

Organization Tips Hashtag URL 267

Waxing UnLyrical

FEBRUARY 22, 2016

So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Collaboration 100

Collaboration Consultant Team Communities 100

Waxing UnLyrical

AUGUST 22, 2014

Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Meme 195

Meme Consultant Flickr Resources 195

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots.

Press Release 188

Press Release Flickr Template Templates 188

Waxing UnLyrical

FEBRUARY 26, 2013

Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. Presidential campaign had 30% less shares than posts on other topics. In other words, the bandwidth for content consumption is fixed.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Leveraging real-time data during a crisis.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JANUARY 10, 2014

What we can achieve when we design, create and manage motivated communities – who use technology and social media to make better connections with each other in pursuit of a shared goal – is so much greater than we could ever achieve through one-way communication, usually through “the media.”.

Community building 183

Community building Consultant Communities LinkedIn 183

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. What do you do to get your community buzzing? Growth Hacking” – Ignore the Hype.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. Guest post by Katrina Esco.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? 4 Creative Email Marketing Campaigns That Inspire Action. Why: Pam Lontos explains why “adaptation is the foundation for creating your hook” when you work in media relations. MDA Shamrocks Campaign, a St. ” 3.

Banking 100

Banking Campaign Consultant Training 100