Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.

Campaign 89

Campaign Brands Fashion Buy 89

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

Campaign 167

Campaign Guidelines Upcoming Course 167

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. Ignorant and Insensitive of Social Issues. No purchase necessary. 18+ 10/6 – 10/11 while supplies last.

Campaign 106

Campaign Brands Press Release UGC 106

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns. Alternative Black Friday Campaigns #1: REI’s “Opt Outside”.

Campaign 80

Campaign Instagram Apparel Discount 80

Waxing UnLyrical

APRIL 5, 2018

To encourage social responsibility, create a culture of giving back to the larger community. Encourage human resources to create policy for volunteering that will not harm employees’ performance reviews when they take time off to give back to the community. Plan ahead and implement social activities, events and community outreach.

Organization 132

Organization Communities CSR Class 132

Socialmedia.biz

FEBRUARY 18, 2019

Facebook is all set to launch Community Actions, an interactive News Feed petition feature, that will allow users to support political and social causes that matter to them. With Community Actions, people can unite and demand a change from government agencies, local representatives and national elected officials.

Feed 95

Feed Feedly Communities News 95

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized.

Social Media 110

Social Media Marketing Sentiment Influencer 110

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. It may not always be appropriate to enter the conversation, but knowing about it helps agencies stay knowledgeable about issues most important to their audiences. Image Source: VB Sheriff’s Office Instagram.

Engagement 149

Engagement Communities Video Tourism 149

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

MAY 9, 2024

This targeted approach ensures that marketing messages resonate with the right audience, maximizing the impact of each campaign. Just one episode can offer your brand valuable content to repurpose for things including blog posts, newsletters, social media videos, sales enablement, lead nurturing campaigns…the list goes on and on.

Brands 134

Brands Apple Cost Advertising 134

Convince & Convert

DECEMBER 15, 2023

Think like a creator, not a brand Canva is a great example of a global brand that is successful at tapping into engaged social communities of dedicated fans. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5. How do they do this? due to these efforts. This includes: Take the time to listen.

Brands 153

Brands Marketing Real Estate Collaboration 153

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Jon Loomer

JANUARY 17, 2024

These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Each campaign required several ad sets and plenty of customized settings.

Advertising 191

Advertising API Skills CPM 191

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Social Media Strategies Summit

FEBRUARY 27, 2024

million-strong Facebook Group, the Instant Pot Community. Consider negative scenarios: Think about potential customer issues that might crop up down the line. But Nike specifically references the customer’s issue and offers recommendations, so it all feels more personal. Sign up for one of our upcoming social media conferences.

Social Media 179

Social Media Tips Guidelines Policies 179

Keyhole.co

MARCH 27, 2023

Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. Well, we will reveal some of the most iconic social media campaigns and expert tips that you can use to make your brand go viral.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 83

Campaign Report Social Media How To 83

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Do I have enough interest to launch a community for entrepreneurs? Five years later, I still struggle with product launches.

Communities 136

Communities Price Groups Groups 136

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Finally, building relationships for the long-term makes for successful influencer marketing campaigns. Social media often serves as a public square.

Influencer 108

Influencer Campaign How To Marketing 108

Sherrilynne Starkie

APRIL 5, 2018

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. Focusing on high-impact, high-value relationships turned things around for this campaign. Soon productive online conversation about important issues was taking place. This limited how Instagram could be used.

Social Media 329

Social Media Consultant Resources Curation 329

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 107

Social Media Authentication Communities Campaign 107

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending. Tweet This!

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Not all customers will reach out to you with their issues. What do you need for better customer retention? Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Sprout Social

MAY 11, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. The idea of what “community” means for brands on social media has shifted more in 2020 than it has in a decade. The further we are physically from each other, the more important the virtual community becomes.

Communities 84

Communities How To Resources Overview 84

Sprout Social

MAY 15, 2024

Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Visualizing data through charts, graphs and dashboards to communicate insights to stakeholders. The burden of manual social media management tasks compounds the issue. Providing actionable recommendations based on insights.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Convince & Convert

MAY 15, 2014

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members.

Communities 167

Communities Google Notification Project 167

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Pro-tip : Use a local phone number!

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community.

Reputation 90

Reputation Brands Sentiment Survey 90

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. Use the following tactics to boost visibility: Engage with your community. Get into the habit of liking and commenting on posts from your followers and community members who don’t currently follow you. Build Targeted Ad Campaigns.

Examples 150

Examples LinkedIn Social Media Overview 150

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Planning & Project Management Efficient execution and effective campaigns. Community Management. Social sharing, Live and real-time updates, customer support, reputation and issues management, partnerships. Skills Why How. Strategy Development.

Skills 334

Skills Social Media Sysomos Diagrams 334

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger.

Examples 177

Examples Brands Avatar Authentication 177

Small Business Mavericks

JANUARY 31, 2012

A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. In most cases, businesses have little control once a campaign starts to move, and once your marketing campaign goes viral, then you have lost all control.

Campaign 168

Campaign Social Media Hashtag Reputation 168

Sherrilynne Starkie

MARCH 14, 2018

It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.

Consultant 268

Consultant Social Media Content Marketing 268

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. This is the Black community’s time to shine. First things first: What is the purpose of Black History Month?

Brands 126

Brands Authentication Communities Campaign 126

Jon Loomer

AUGUST 1, 2022

My campaign. My Campaign. Keep in mind that my budget was extremely modest on this campaign, so I wasn’t expecting much. I shared it with my Power Hitters Club – Elite community, and one very alert member suggested I look into the Audience Network Rewarded Video placement. My results from ThruPlay. What to Do?

Video 190

Video Metrics Advertising Issues 190

Social Media Strategies Summit

NOVEMBER 18, 2022

The City of Phoenix regularly repurposes old content for its annual summer safety campaigns. Its 2020 campaign incorporated this graphic to drive home the message of keeping kids safe around water: In a single visual asset, the agency included a striking image, the campaign logo and hashtag, the key campaign message, and the URL.

Content 163

Content Campaign Team Banking 163