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Social You Should Know—April Social Media Updates

Ignite Social Media

What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. Verification will be needed in the form of a government-issued ID and a valid address for Facebook to send a follow up confirmation.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Had many issues with my Apple Ipod and they seem to just have the attitude “You bought it, your headache.&# No acknowledgment.

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Book Review: Social Media Marketing

Webbiquity SMM

. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting. You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

The issue at hand is not the fact that the company was virtually unknown. There were far more important issues that needed to be dealt with first. Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Kn ow your social media source’s demographics.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

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This Week in Social Media – 4/3/2013

Social Media Marketing

In addition to the crowd-generated advocacy for gay marriage on Facebook last week, we now see Facebook taking on issues itself: last week, Facebook two lobbyists in Washington, DC to advocate for immigration reform. Quite the opposite of the Condescending Corporate Brand Page (which is good for a laugh).

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

You Need to Do it All the Time True social media marketing — that is, connecting with your customers and prospects — is a consistent and regular task. One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Your Facebook Fan page will have 0 fans.