Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. If you’re curious about how Sprout can empower your customer marketing strategy, and your entire social strategy, reach out to us for a demo.

Strategy 124

Strategy Brands Content UGC 124

Ignite Social Media

OCTOBER 6, 2022

Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Social Marketing – Orchestrate social campaigns that drive business results. Some customer success stories on the website include Austin Pets Alive!

Social Media Management 78

Social Media Management Review Social Media Tools 78

Oktopost

NOVEMBER 12, 2020

Finally, make sure to customize your CTA button to drive valuable action – currently, LinkedIn offers six different options, from Learn more to Request a demo. In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights.

LinkedIn 129

LinkedIn Products B2B Review 129

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry.

Campaign 43

Campaign UGC Content Tourism 43

Oktopost

AUGUST 26, 2019

This is not to say that B2B marketing doesn’t exist but that despite its massive potential it’s still being used mostly to illustrate the complexities of the product in an easy to digest way: the classic “product demo” video. Product demos, case studies, and more detailed instructional videos can all find a place here.

B2B 111

B2B Video Strategy Marketing 111

Hootsuite

MARCH 2, 2022

Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart. A traditional print or TV advertising campaign puts your advertising in front of many people who have no interest in your products. Petco: Live Shopping.

Retail 104

Retail Social Media Brands Tips 104

BeingOptimist

JANUARY 14, 2022

To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. You need to reach these people again because studies indicate it may take up to nine times of visiting a website for the customers to convert or decide to buy. A/B Testing Your Pricing Page.

Startup 105

Startup Discount Price Survey 105

Hootsuite

SEPTEMBER 16, 2022

Get a Free Heyday Demo. Source: Acquire Case Study. Mountain Dew’s promotional engagement campaign. The energy drink brand teamed up with Twitch, the world’s leading live streaming platform, and Origin PC for their “Rig Up” campaign. Get a Free a Heyday Demo. Source: Heyday. Sales chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Hootsuite

JULY 25, 2023

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. Let’s say, hypothetically, you just finished up the most interesting case of your career.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. . Sign up for a demo.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

MARCH 21, 2017

Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns! As you continue to interact with the company through social media, you’ll be carefully guided to taking key actions—such as signing up for a newsletter or software demo.

Social Media 106

Social Media Marketing How To Metrics 106

Hootsuite

APRIL 6, 2022

All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. Request a Heyday Demo. When you use an Instagram chatbot, any direct message you receive will be replied to automatically.

Instagram 90

Instagram How To Retail FAQ 90

Razor Social

JUNE 21, 2019

Sometimes, the best way to discover how to get the most out of your social tool will be to book a demo. The best tools typically offer free demos. Additionally, providers often share case studies on how businesses like yours use their tool. Stay Connected Wherever You Go. Upgrade to Get More Functionality.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Sprout Social

OCTOBER 25, 2022

When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Both co-marketing and co-branding campaigns bring engagement from the jump. First, they came up with a hashtag campaign (#VegetarianVampire) to introduce their new spooky season character. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Create a hashtag to promote a specific employee advocacy campaign. An advocacy campaign should align with at least one of your company’s primary business goals. Employee advocacy case study: Oslo Metropolitan University.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

MAY 11, 2023

This is also a great way to demo any DIY projects you’re working on. Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers.

YouTube 103

YouTube Video Film Sports 103

Unmetric

AUGUST 28, 2019

The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Sign up for a demo. Now, how cool is that?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Lucy Hall

JULY 20, 2015

The first thing to do is set your goals and define your purpose for using video in your social media marketing campaign, in the end, this will save you money! Case Study. A demo maybe 1.5 Here are my top tips for getting started with your first video on YouTube. Set your goals and target your niche. Talking Heads.

Small Business 60

Small Business YouTube Marketing Metrics 60

Convince & Convert

MAY 12, 2016

Whether you decide to host a recording of the entire webinar or use highlights as part of your nurturing campaign strategy, be sure to leverage the webinar recording as “the content marketing gift that keeps on giving.” You could also ask if they’d like to be contacted to set up a demo or one-on-one meeting.

Tips 60

Tips Survey Hosting Metrics 60

Sprout Social

JANUARY 30, 2020

This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Doing so means nailing down your SaaS marketing strategy, though.

Strategy 100

Strategy Marketing Case Study How To 100

Diva Marketing Blog

JANUARY 27, 2011

For writing - a quick demo of the conversational style of blogs and social media works wonders. Assigning dollar values to fans and followers, sharing case studies of success, and showing ROI on campaigns makes it an easy sell. Is it fear of writing? Many people feel they aren't good enough writers. Is it fear of time?

Social Media 75

Social Media Education Questions Case Study 75

Oktopost

JANUARY 17, 2024

Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. Lead generation activities include sales webinar registrations, a request to get a call with your sales reps, or demo or free trial signups. Then, test your content experience to fill the gaps.

Metrics 62

Metrics Cost Hubspot Analytics 62

Oktopost

JULY 29, 2021

And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. The answer is to employ a lead nurturing campaign. A lead nurturing campaign is a series of marketing messages sent to leads at preset intervals to keep them engaged.

B2B 165

B2B ROI Campaign Buy 165

Oktopost

APRIL 7, 2022

For example, if you offer email marketing services, your TOFU social content will likely be guided around implementing email marketing for the first time, creating a great drip campaign, how to set up automation, etc. Case studies. The more targeted a campaign, the higher your conversion rate will be. Limited time offers.

Social Media 118

Social Media How To Metrics B2B 118

Writtent Blog

AUGUST 17, 2016

5 Formulas for Drip Email Campaigns. #6 Desire : Present a successful case study. Copy Hackers suggests using testimonials, endorsements, statistics, data points, demos, and guarantees to add Conviction. Chapter 5: Formulas for Drip Email Campaigns. 6-Email Campaign to Nurture Prospect Customers in 14 Days.

Examples 40

Examples SEO Screencast Blogger 40

Convince & Convert

AUGUST 19, 2010

DM me and I'll get you a demo. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

Social Media 142

Social Media Strategy Tourism Social CRM 142

agora pulse

MARCH 1, 2021

Run Q&A webinars and product demos. A campaign run by Disney to raise money for the Disney Make-A-Wish Foundation? They raised over $1 million during that campaign. Case studies. Experiment and regularly review your lead generation campaigns to see what’s working and what isn’t. Do host a Tweet chat.

How To 174

How To Hashtag LinkedIn Newsletter 174

Unmetric

APRIL 12, 2019

SIGN UP FOR A DEMO. Key trends: These unusual marketing campaigns worked in one very key way: they got brands engagement on Twitter. Case Studies: 1. SIGN UP FOR A DEMO. We looked at common trends and the top engaging tweets and came up with the following analysis. This got them tons of replies and retweets.

Brands 123

Brands Trends Campaign Social Media 123

Sprout Social

FEBRUARY 22, 2021

If you have to choose between a branded hashtag and a public hashtag for your awareness campaign, go public. What works for one campaign may not work for another, so it’s important to test how your audience reacts to specific content and adjust as needed. Don’t skimp on your creative assets. link] pic.twitter.com/zgXaLLn6qF.

B2B 137

B2B Social Media Hashtag Press Release 137

Convince & Convert

FEBRUARY 22, 2016

Often, marketers work alongside their sales counterparts to help craft messages and campaigns for the sales team to use in prospecting key accounts to open the door to conversations. Prompt Prospects to View a Product Demo Video. The Power of Marketing-Plus-Sales. Here are five ways to get started. Share a Great Customer Success Story.

Marketing 60

Marketing Conference Education Case Study 60

Oktopost

JULY 23, 2020

Case studies. Product demos. For example, it may be part of a planned advertising campaign. Since gated content is often geared toward a very specific segment of your general audience, it is a perfect candidate for paid promotion in highly targeted ad campaigns. BOFU content is primarily: . Targeted webinars.

Content 169

Content B2B How To Types 169

Sprout Social

SEPTEMBER 28, 2018

Sprout’s Bot Builder empowers you to develop rules-based bots driven by commonly asked questions, specific themes or upcoming campaigns—all to help you save time and capitalize on more business opportunities happening across Twitter and Facebook. ” Look at this recent case study with Samsung , for example.

Template 89

Template Templates Collaboration Avatar 89

Kikolani

SEPTEMBER 10, 2010

Case Studies. The three stages of a successful product launch include: Tease (teasers, sneak peaks, “leaked&# content, demos). Fetching Friday – Resources Mashup & Best YouTube Campaign Ever. Analyticals, Directors. PowerPoints. Influencers, Directors. Press Releases. Amiables, Influencers. Analyticals.

Mashup 116

Mashup Resources WordPress Press Release 116

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. Get a demo.” For instance, if we really wanted to share some of the success we’ve been having, we would definitely talk about a customer that was a part of that success and do something like a case study.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. Get a demo.” For instance, if we really wanted to share some of the success we’ve been having, we would definitely talk about a customer that was a part of that success and do something like a case study.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

APRIL 27, 2012

There are a lot, especially younger demos have lots and lots of Facebook friends. Tom : I think it’s a useful case study for everyone listening to this podcast, to think about how easily those things are gained. The two million fans actually came from a campaign that we did within the game Farmville.

Insurance 115

Insurance Journal Research Hashtag 115

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 157

Social Media Radian6 Strategy SM2 157