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Social media advertising: how to run a compelling campaign

Sprout Social

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. But if you find that you’re getting low-quality leads, and especially if they fall outside of your target age and gender demo, you may consider switching back. Different Demo. There are strengths and weaknesses to consider.

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How to find & vet content creators for your next campaign

Sprout Social

Sometimes brands partner with creators for specific campaigns or launches. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns. Yes, if you want to hire or collaborate with creators, they may need to fall within your target demo. Ask your followers.

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7 Excellent Employer Branding Examples to Inspire Your Campaigns

Oktopost

You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. Learn more about how employee advocacy can impact your employer branding— Book a demo with Oktopost today , and see it in action!

Examples 107
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How to create better social listening queries

Sprout Social

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. These pre-built templates provide tips and examples for our five most popular Listening use cases: industry insights, competitive analysis, campaign analysis, event monitoring and of course, brand health.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

These metrics may be results from paid social campaigns and organic efforts that, together, create a fuller picture of where you’re getting returns and where you’re not. Free downloadable guide : Discover 5 simple steps to calculating your social media ad campaign ROI. Track micro and macro actions to understand ROI. Learn More.

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