He also uses apps like ‘Box’ and blog integration, to share information and/or campaigns. Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them. He finds that he uncovers important insights that he would have otherwise not known. James Filbird in China gets 75% of his business from LinkedIn. He has found that the quality of information, people and tools available on LinkedIn surpass all other social networking sites in terms of business. Evan stumbled upon his dream job on LinkedIn. David T. Of course. Schawk! MORE >>

A few months ago I came across a blog post which compared Nestle’s Polo Mint social media campaign to that of  Mars – owned chewing gum brand Wrigley’s Extra. Now that the campaigns have been going for a few months it’s interesting to see how things have developed. There are a variety of  Polo-based games on the site, all of which feature a running total score for each of the respective “teams&# , promoting a lighthearted form of competition between the two sides that’s not dissimiliar to Cadbury’s spots v stripes campaign. MORE >>

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. But that is for a later article, lets take a look at a case study of marketing gone wrong. Act that way. Can I? MORE >>

We worked feverishly through the holidays to create an integrated multichannel campaign that could launch in early January. We came away with 5 best practices for multichannel campaign success An international document destruction company wanted to kick start sales in the New Year while resolutions to clean up were fresh in the minds of CEOs and office managers. What did we learn? MORE >>

Social media campaigns are absolutely everywhere now. Seldom that original, and often poorly executed, the space is becoming so turgid with a mix of good, bad, ugly and downright embarrassing examples of campaigns that it’s becoming harder to stand out from the crowd. Granted, they are incredibly vocal and they are never not doing something, but there are 3 campaigns in particular that stand out for me from KLM that deserve some recognition. First up is the KLM Surprise campaign. This campaign really punched above its weight for a few reasons. KLM Surprise. MORE >>