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7 Facebook Marketing Case Studies

Pamorama

These case studies look at the goals, approaches, and results for several Facebook campaigns.  . The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: Lead fans to its Page and ultimately engage them with other content. Read the case study.  . Read the case study.  .

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

The Fantabulous Lists of Social Media Case Studies

Social Media Citizens

I’ve been browsing through the lists of top social media case studies and I thought I am going to share  some of the top sites with you: Casestudiesonline.com by Tod Maffin. Social media case studies by  ([link] ). WOMMA’s Case Study Library by ( [link] ). Blog Well Case Studies by ( [link] ). Case Studies and Examples by ( [link] ).

5 Best-Practice Email Marketing Case Studies

Convince & Convert

And freelance direct response writers are easily the highest paid freelance writers, with members of AWAI taking home millions just to write sales letters and email marketing campaigns. Although this might seem a bit underhanded, Argos was obtaining all their information legally, and the campaign bolstered their conversion and revenue. highlight to tweet). Don’t believe me? Argos.

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Nestle anyone?) Did you enjoy this post?

Open Community Case Study – Food Bank

SocialFish

She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Site visitors can also send e-cards, request bumper stickers or create and manage their own virtual fund-raising campaigns, for example, to celebrate a birthday. Nurture small niche groups.

Facebook Advertising Case Study: Clorox Green Works

Pamorama

The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Campaign details: Target audience: Females aged 25-34. Clorox almost immediately discovered that the $3 off coupon was far more effective than any campaign they had implemented to date. Read the case study here. Goal: Increase awareness of Green Works. Save and Share.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. This video was to be paired with native and word of mouth advertising techniques  that would serve as the backbone of the campaign. Obviously, a phenomenal video isn’t enough to make a campaign successful.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. However, Diva Marketing/Toby : What was success for the campaign and how was it measured?

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies. All of the case studies about popups thus far show positive results. Time permitting, I will publish the results in my own case study.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day  (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research.

$1K Profit (Almost) in 1 Week: My PPC Case Study

Viper Chill

It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study. ” I had originally announced that I was going to use Google Adwords for this campaign and I was going to promote two websites I already run. with how I could.

Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. Many of you have been following the case study closely on the forums and I’m proud to announce the threads have been viewed over 40,000 times with over 30 case studies being shared there.

Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Attack ads are a cornerstone of political campaigns because dragging your opponent through the mud is a fast way to gallop toward an ever-so-special seat in a fancy delegation or council. By the same token, Cain’s recent handling of his campaign’s first unofficial crisis has been , in the eyes of most PR professionals, appalling. Raising Cain: Why Herman Cain Is a PR Case Study.

[Case Study] Have you crossed the mobile threshold?

SocialFish

The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. Healthline study in 2011 found a significant difference between the top health searches on desktop and mobile. Studies like this convinced our team that our audience was more likely to find us on their own personal devices. Interested in mobile strategy?

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

They donated money to Boys & Girls Clubs of America  for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. In the case of Toyota, the answer is clear: yes! Feature real people in your campaign. highlight to tweet).

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. SlZKt0oncc.

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. 1. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?

Social Media Case Study: Walmart’s Fight Hunger Contest

Convince & Convert

To support the anti-hunger movement Walmart , the Walmart Foundation , and some of the nation’s largest food companies like General Mills, ConAgra Foods, Kraft Foods and Kellogg Company launched an integrated marketing campaign to help raise food donations during spring when food bank supplies dwindle, and need surges. YouTube video highlighting the Fight Hunger Campaign. link].

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. However, what makes this campaign so special is that Oreo didn’t rest on its laurels. Oreo Eclipses the Sun—Literally. Yes, print!

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?

Marketing Fail: iNET Web Case Study

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. But that is for a later article, lets take a look at a case study of marketing gone wrong. Act that way. Can I?

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 1.  YouTube video from this campaign saw millions of views and Durango sales went up 59% in October. What were your favorite social media campaigns in 2013? Power out? No problem. pic.twitter.com/dnQ7pOgC.

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”

The Triple X Niche Site Case Study is Now Live (With a BIGGER Twist)

Viper Chill

November 1st is now upon us, so that means it’s the launch of the Triple X Niche Site Case Study. For any of you who missed the unveiling post , this is a niche site case study with a twist. We believe this has the potential to be the biggest and best niche site case study ever shared on the internet. Three people (Myself, Diggy, and Vladimir a.k.a

How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. In the study , drivers who took their eyes off the road for two seconds or longer increased the risk of an accident up to 24 times. Go further responsibly. Please, don’t like and drive. Go further responsibly. Beyond Instagram.

Case Study Crunch: Social Media Case Studies in Food & Drink, Part.

Gemma Went

Every week we’ll bring you a list of 30+ links to good quality case studies grouped by industry sector and listed from the most recent (top) to the least (bottom). The lists won’t be exhaustive so please feel free to share any other case studies you may have found by commenting below. Milk Mustache Campaign – Learn Social Media by Example Thoughtpick // 10-05-10.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. CopyPress’ interview of 329 content marketers is among the most spot-on studies we’ve seen hit the shelves in recent months. Case Studies. 9. Target Case Study.

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. million).”

Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. The campaign takes inspiration from Lenovo’s belief in “being different to be better, and embracing all that’s different and unique in the world. million views in less than 48 hours.

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex:  Kotex Inspiration Day.   The strategy capitalized on Pinterest in an innovative way beyond brand pins on a board. We have a unique view of the campaign from two perspectives: the brand and the agency.   .  . Yael Linen-Zuchman/smoyz : This was the most amazing part of the campaign. After

Case Study: Have Your Best Product Launch Ever (Without a Single Affiliate)

Viper Chill

While rare that it is turned off, that did seem to be the case for a couple of people. installed this because we link to a lot of resources and examples in the case study, so I didn’t want people to lose their place in the course. read an MIT study recently that researched the attributes of managers at large companies, and entrepreneurs who had built their own companies.

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. According to Fruit of the Loom, the inspiration from the campaign comes from the sentiment that “a great-fitting underwear can help you start your workday in a great mood.” Connect with KFC’s Founder. Apply for a Travel Enthusiast’s “Dream Job” With Virgin Atlantic.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. The  new mouse designs  are very expressive and appeal to people looking for ways to personalize their everyday life, so Pinterest was a good fit for this  Microsoft Hardware campaign.    . For this campaign, we achieved what we set out to do.

How My Old Blog Post Got Half a Million Pinterest Views [Case Study]

ProBlogger

Pinterest contest is one of the best social media campaigns you can do for your business or your blog. How My Old Blog Post Got Half a Million Pinterest Views [Case Study]. There’s a lot of information on the web, including ProBlogger, on how to maximize Pinterest to get traffic to your site. Image by unknown photographer, licensed under Creative Commons. Ecokaren on Pinterest.

4 Tips to Fuel Your Instagram Campaign to Success

Convince & Convert

Case Study: A Day at the Races With Indy 500. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. For the first time ever, Instagram photos were incorporated throughout the Indy 500 marketing campaign, including an  interactive map  featuring geotagged photos. Between the campaign’s launch in January and race weekend in May, 11.4K