Convince & Convert

DECEMBER 5, 2013

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube.

Case Study 138

Case Study Study Sysomos Crowdsourcing 138

Convince & Convert

JULY 19, 2013

Case Study: A Day at the Races With Indy 500. By uploading photos to Twitter or Instagram and using the hashtag #Indy500orBust, fans were entered for a chance to win the ultimate Indy 500 experience. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. Wondering how your brand can follow suit?

Campaign 153

Campaign Instagram Case Study Tips 153

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 163

Campaign Google Case Study Badge 163

Buffer Social

JULY 23, 2018

However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. But when done right (and ethically), virality can really sky rocket a specific campaign across the board. Enjoy the show?

Case Study 69

Case Study Study Social Media Tools 69

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. As a result, it makes sense to introduce the new MINI with a campaign that’s dedicated to answering their questions in an educational and fun way. Video was a good medium for bringing this campaign to life.

Campaign 144

Campaign Features Video Case Study 144

Sprout Social

SEPTEMBER 21, 2023

Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

Influencer 94

Influencer UGC Metrics Case Study 94

Convince & Convert

JANUARY 27, 2016

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. In the case of Toyota, the answer is clear: yes!

Campaign 60

Campaign Influencer Case Study Marketing 60

BeingOptimist

JULY 15, 2021

Use Hashtags in the Right Way for SEO /Tik Tok Marketing. Tik Tok SEO will be an easy job for you if you use relevant hashtags when posting videos. For the ones who do not know about hashtags, there is the search option where they can type in broad, relevant keywords. Use Case Studies and Testimonials.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. The post #Rio2016 Campaigns Dominate Social Media This Week! What a year for sport!

Campaign 110

Campaign Social Media Sports Mobile 110

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based million followers.

Influencer 66

Influencer Campaign Marketing Case Study 66

Social Media Strategies Summit

JULY 19, 2023

2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. It’s not hard to see the appeal of this type of content. 4) Heinz @heinz_us / 60.5K

Brands 130

Brands Energy Sports Fashion 130

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. They also know when to implement a campaign approach to scale different products and messaging. Blogger networks can help brands or campaigns achieve “the network effect.”.

Blogger 154

Blogger Fashion Case Study Brands 154

The Realtime Report

JULY 18, 2012

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. Pre-campaign, there were 578 comments about Mike’s. How many viewers were exposed to the Mike’s Hard Lemonade ads?

Comments 189

Comments Analytics Case Study Social Media 189

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia.

Campaign 43

Campaign UGC Content Tourism 43

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Case studies show that 80% of Instagram users follow at least one business profile. Instagram ad measurement is robust, and campaigns can be adjusted easily. This makes it easy to go into future ad campaigns with a clear and informed focus.

Instagram 162

Instagram Strategy Marketing Metrics 162

Devumi

JUNE 2, 2017

Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi.

Campaign 121

Campaign Social Media Marketing Brands 121

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

Campaign 75

Campaign Overview Advertising Buy 75

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. By the end of the campaign, the brand had surpassed its goals by 127%. Nike Pre-Releases Air Jordan III on Snapchat.

Examples 223

Examples Retail Instagram Buy 223

Sprout Social

OCTOBER 25, 2022

When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Both co-marketing and co-branding campaigns bring engagement from the jump. Harness the power of hashtags. Do hashtags work anymore? Fret not, my fellow marketers, the hashtag is alive and well.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

MARCH 16, 2020

Hashtag Challenge : Ad appears on the Discovery page. Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . In some cases, an account rep may set up your account for you. Creating a new ad campaign. The top-level is the campaign. Choose your ad campaign’s objective.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Forums 62

Forums Reddit Analytics Sentiment 62

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. The post #Rio2016 Campaigns Dominate Social Media This Week! What a year for sport!

Campaign 60

Campaign Social Media Sports Mobile 60

Social Media Strategies Summit

FEBRUARY 4, 2021

The first step in the campaign is to create a LinkedIn page. Hashtags and social media are a match made in heaven, so don’t miss the opportunity to improve the discoverability and community engagement of your business. There are several ways you can incorporate marketing techniques into your campaigns: Passive marketing.

B2B 130

B2B LinkedIn Strategy Brands 130

Devumi

SEPTEMBER 6, 2017

Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […]. The post Advocacy Campaign Examples in Social Media Marketing appeared first on Devumi.

Examples 84

Examples Campaign Social Media Marketing 84

Keyhole.co

JUNE 7, 2023

Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers. Social proof is your best friend Social proof, such as testimonials, case studies, certifications, and ratings, provide more credibility and trust to your brand.

B2B 52

B2B Tips Brands Marketing 52

Buffer Social

JUNE 6, 2022

You may have seen those Instagram posts with a hashtag stating the creator is a partner or just plain ‘Paid partnership’ at the top. Case studies of user-generated content in action There are many instances of user-generated content in action.

UGC 71

UGC Content Case Study Influencer 71

Keyhole.co

JUNE 27, 2023

The Dashboard also has features like content suggestions and currently popular hashtags. Using keywords and taking advantage of Keyhole’s information about hashtags and trending topics will help you get more Instagram followers. They can use this to post simultaneously every day and attract more people to interact with them.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Decide your hashtag. Background. The Champions.

Organization 267

Organization Tips Hashtag URL 267

Unmetric

AUGUST 19, 2019

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.

Social Media 91

Social Media Tools Price Hashtag 91

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. Here is a video case study for your reference: Similar Posts: From Destination Social to Dispersed Social: 10 Trends in Social Media [Presentation].

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. Building off of the images, Ford could expand the campaign to drive more engagement and awareness around this very important message. Beyond Instagram.

Campaign 60

Campaign Instagram Transportation Film 60

Sprout Social

OCTOBER 16, 2023

Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments. The clothing brand partners with IF7, a Gen Z consultancy, on their TikTok strategy.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

MARCH 2, 2022

Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart. A traditional print or TV advertising campaign puts your advertising in front of many people who have no interest in your products. Petco: Live Shopping.

Retail 104

Retail Social Media Brands Tips 104

Convince & Convert

MAY 22, 2014

Images for the game are sourced using hashtags from a custom built content management system. In this campaign, user-generated images support the airport’s goal of raising awareness of the destinations travelers can visit from Schiphol. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 157

Airlines Instagram Tourism Hotels 157