Convince & Convert
NOVEMBER 15, 2011
But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. The Recalcitrant Social Media Cheerleader. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification.
Net-Savvy Executive
MARCH 15, 2011
Lately, though, I'm seeing a lot more of these labels: Social media monitoring In 2005, companies started to learn that people were talking about them online and they needed to pay attention. Today, we have tools and case studies, and more companies are prepared to notice and respond when someone mentions them.
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Webbiquity SMM
MAY 10, 2011
Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.
Webbiquity SMM
JANUARY 2, 2013
Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). Jeff Bullas ).
Convince & Convert
AUGUST 19, 2010
"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! It's very easy to forget that Social Media and email can work together. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. Great post, as usual.
Convince & Convert
APRIL 1, 2010
I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?
Convince & Convert
MARCH 4, 2010
In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. effective social media campaigns that left no question of their effectiveness.
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