Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. The social media posts are important, but they are amplifying content the influencers have already created with your team.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. Guest post by Kristen Smith. Conclusion. Image via Pexels.

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SEO Instagram Exercises Small Business 169

Waxing UnLyrical

DECEMBER 4, 2013

And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Take some time to create a few boards that show off your best-selling products and also inspire the giving (and buying) holiday spirit.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

OCTOBER 5, 2011

Social Media won’t work for me.”. You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales. So your social media efforts can target them in much the same way a B2C targets its customers. Use social media to create demand from both sides.

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B2B Sports Flickr Retail 206

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Case Study Apple Study Brands 187

Waxing UnLyrical

DECEMBER 21, 2018

In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? What story opportunities exist for both traditional and social media? What are very specific goals and how can they be measured? Are there smaller goals? Who are the target audiences?

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

APRIL 5, 2018

Look critically at your company’s online presence and social media to get an “outside” idea of how you are perceived. Plan ahead and implement social activities, events and community outreach. Create a ladder of donations and a “buy-in.”. How do your communication materials promote compassion within your company?

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Organization Communities CSR Class 132

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Write like you talk.

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Content Brands Findability Marketing 124

Waxing UnLyrical

JULY 12, 2013

So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. It takes much more than being a “social media rock star” (which I would never call Jay, because I respect him too much, but I know others do) to pull this off. to so much more. Three things.

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eBook Case Study Resources Consultant 265

Waxing UnLyrical

APRIL 9, 2013

I know that you cannot buy Facebook shares with Zynga currency. Author information Jim Dougherty Community Manager, Writer & Social Media Guy at Leaders West Consulting Jim Dougherty is chief writer and ringleader at leaderswest.com, a social media and technology blog that sometimes veers into the bizarre but never into the mundane.

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Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

APRIL 9, 2012

There is a banner ad for audible.com with a picture of Steve Jobs trying to get me to buy his book. sees a tweet about my book and buys a copy for her sister, who loves mysteries, and sends her a Kindle version. When the economy went south, he turned to Social Media to feed and clothe himself. I will not!

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Facebook Virtual World Exercises Flickr 206

Waxing UnLyrical

AUGUST 22, 2012

It has also transformed itself into a media company as opposed to just a digital company (i.e. A few months ago, my WUL colleague Dan Cohen gave us his reasons to buy Facebook stock , and I agree. Zuckerberg and the other Facebook principals should buy their company back. I don’t think the company itself is going anywhere.

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Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

JUNE 10, 2015

Who Will Buy What You Are Selling? One important clue to your target audience is who currently buys your products, or reads your online materials. You should also know a great deal about their motivations, interests, and buying habits. Image: damedeeso/ThinkStock. Who would use this kind of product? Why are they using it?

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Content Case Study Consultant Buy 100

Waxing UnLyrical

NOVEMBER 4, 2015

They call these, ‘I want to know/go/do/buy’ moments. And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. One thing he said that stood out for me is that PR pros don’t buy stock headlines, why do we use so many stock photos?

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Committee Film Mobile Flickr 100

Waxing UnLyrical

JANUARY 3, 2012

Now just about everyone on social media wants to make money. Your customers don’t just need to know why they should buy from you. They need to know why they should keep buying from you, too. . To some, social media marketing is as foreign a landscape as the dark side of the moon. What happened?

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Flickr Fashion Apple iPhone 177

Waxing UnLyrical

MAY 30, 2011

Ideas like Color , which wouldn’t have cleared seed-level funding a year or two back, spent $350,000 solely on buying a new domain ! Incessant “social media for business&# workshops mushrooming all across India are minting unthinkable cash from what can best be justified as rudimentary skills in social media.

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Startup Social Enterprise Flickr Social Media 172

Waxing UnLyrical

SEPTEMBER 26, 2012

Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Traditionally this includes ads, SEO and direct marketing buys. Earned occurs where an customer, individual or media outlet mentions your brand in some form.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

MAY 4, 2011

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To I don’t buy the doom and gloom declaring the end of TweetDeck. He does social media management for @ KimberMedia and teaches for @ bgckids. To be fair, that first posted on my employer’s blog.). So what happens now?

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Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. How far is too far with humor?

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Marketing B2B Meme Organization 100

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

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Conference Construction Consultant Training 100

Waxing UnLyrical

MAY 15, 2018

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. For food and beverage companies, people will likely want to see what they’re consuming before they buy.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

MARCH 23, 2011

Social media practitioners are hybrids. They also need to motivate people to not only buy in to the idea of social media but actively participate in it. They also need to motivate people to not only buy in to the idea of social media but actively participate in it.

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Flickr Film Energy Conference 168

Waxing UnLyrical

DECEMBER 13, 2011

Also discussed was measurement’s problem with “attribution uncertainty” – the inability to track what compelled a consumer to buy, or a reader to share something. In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients.

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Communities Klout Trends Analytics 169

Waxing UnLyrical

MAY 27, 2015

It understood, decades ago, that something powerful was on the horizon; long before buying organic was cool, or even a “thing.” Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food. The go-to authority. Whole Foods is thought to have been ahead of its time.

Buy 100

Buy Flickr Apple Authentication 100

Waxing UnLyrical

JULY 15, 2011

When it comes to social media, don’t just look for people with huge numbers of followers, but people who actively engage (hmm, where have we heard that before? ). The average response rate when they approach people through social media is about 25%. With Oklahoma!, For Oklahoma!,

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Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

MAY 15, 2011

Which is just the way I like my blog reading and social media activity to be. Paul points out that the media’s outrage is “bluster.&# You work in Social Media – Shut up. Microsoft buying Skype? Here are seven posts I found this week that I thought were great. by Chuck Hemann.

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Microsoft Flickr Social Media Buy 139

Waxing UnLyrical

AUGUST 4, 2011

As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something). The only social media tool for that is a keen sense of awareness. . Check your biases. We all have them.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

DECEMBER 18, 2012

Frankly, just the fact that the book is the product of Kanter/Paine should make you go buy it. If you’re interested in the world of social good and how to measure it, that is. As a side benefit of reading this post and buying the book, you should also subscribe to his blog. Well, this is the second one.

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Case Study Consultant Buy Study 208

Waxing UnLyrical

OCTOBER 31, 2016

What is one Social PR campaign you’re in love with? I know that goes far beyond social, but social media has been a huge driver for that campaign. I love it so much I’m even more apt to buy Dove products just because of that campaign. (I See through those who are giving you a sales pitch over social media.

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Authentication Delicious Campaign Course 100

Waxing UnLyrical

JUNE 17, 2019

I got a one-week free trial of MoShow, with the option of buying a full year’s worth of the product for $39.99. Test it out with a handful of social media posts and see what happens. It’s staying on my phone. I also have a presentation next week on mobile video tools. I just added slides to the deck. It won’t cost you a dime.

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Review Products Video LinkedIn 100

Waxing UnLyrical

APRIL 22, 2015

No social media shares. You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Haven’t social media and the web made communication short and precise? And engaged readers do one important thing much more than bored ones – they buy.

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How To Hubspot Flickr Engagement 100

Waxing UnLyrical

AUGUST 19, 2015

They defined impressions as “Anytime a person is exposed to a news story about the event, including social media posts.” It is difficult to know exactly how the media monitory service derived the inflated 76 million. x6 – really? Impressions. ” No. But it sniffs of an AVE.

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Report Committee Comparison Journal 100

Waxing UnLyrical

MARCH 15, 2013

But when working on your social media policy, or crisis communications plan, getting buy-in from the legal department at the start is a much smarter way to go. .” ~ King Henry the Sixth, Part II, Act IV, Scene II. In PR : Yes, this is something we might, or might not, secretly dream of.

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Consultant Flickr Policies Communities 279

Waxing UnLyrical

MAY 28, 2011

But would you go out and buy one tomorrow?&#. So should you buy a XOOM or an iPad? He does social media management for KimberMedia and teaches for @bgckids. “That’s all well and good Mr. LaCasse, and hooray for your honorable use of it. Absolutely. I plan to review that in a few months). He also blogs.

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iPad Tools Wireless Widget 139

Waxing UnLyrical

JULY 13, 2016

Studies often tell us the more engagement consumers have with a company, the more they will buy. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. They make someone feel good, but do nothing for the company’s bottom line.

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Metrics Advertising Campaign Education 100

Waxing UnLyrical

APRIL 8, 2013

A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments section below. Sandra Fathi (@sandrafathi) April 2, 2013. So far so good.

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B2B Consultant Flickr ROI 207