Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. A possible downside is difficulty integrating with other marketing activities. The normal response is, HELP! Then, I’ll review your best SMM support options.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

APRIL 17, 2012

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. But where do you start?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

AUGUST 31, 2011

So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch? Almost every marketing campaign tracks the 3 metrics (pageviews, registered users and converted paying customers), but I get a sense that engagement of users instead of paying users was a far better metric to track during beta.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

MARCH 20, 2012

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Do you have a dedicated team member to serve as an industry expert to the marketing team? Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

Often, people are surprised that I migrated away from marketing to customer experience. Here’s the truth of why that happened: so many people enlist in marketing to acquire new users, but don’t give a rat’s ass about customer retention. I consider myself a former marketer. Maybe two or three people will buy.”

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

MARCH 27, 2012

These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Why is that? Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

AUGUST 5, 2014

Because both of us work in content marketing and social media, everything we do is in public view. Otherwise, it’d be silly to buy something, then do nothing, right?). Andrew won’t be buying craft beer for a loooong time…. He promises not to buy so many virtual coins in Candy Crush Saga this month…). Are you legit?

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Module How To Project Buy 205

Techipedia: Tamar Weinberg

JANUARY 17, 2012

If consumers complain about your business, your money won’t be green enough to buy advertising online. As seen in the screenshot below, the store is called out as a “Smart Buy!” Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Alert: This list is not exhaustive. Over repetition. Over diversity.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

APRIL 25, 2013

In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

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comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. On the other hand, when I had a product question about a Kodak Zi6 a few months ago, I took it to my Twitter feed and a Best Buy based in Danvers, MA came to my aid, offering troubleshooting advice and tips! Like this post?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. A marketing firm? There is a misconception on social networking sites that you are either a conversationalist or a marketer. Digital schomoozers.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. What it means for marketers looking to increase click-throughs is that they should be hiring authors with a high rank who post content at pages with a high rank. The Old Model. Conclusion.

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Google Content URL SEO 193

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman. Fan ratings & reviews?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. How can social media benefit your business? Like this post?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

JANUARY 24, 2012

Take the time to learn which features to use and which to ignore because they don’t fit your strategy, or your market. Remain Committed to Your Target Market. BizSugar’s target market has always been — and remains— small businesses and entrepreneurs. Work on Building a Community. A community does not build itself.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

JULY 10, 2012

Content has become an important part of online marketing. Focus on Your Target Market. One of the keys to successful content is the focus on your target market. One of the keys to successful content is the focus on your target market. What do visitors to your site want? It can’t always be about the sale, either.

Sites 185

Sites Content How To Engineering 185

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Have you ever followed someone who you thought was a great marketer, PR pro, or other industry “expert,” only to find out they may not be the person you thought? Shannon Evans Suetos is an online marketer living in San Diego, and the owner of What’s Your Two Cents? Relationships take time and need nurturing. Like this post?

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Phone Conversions. Simple Phone Tracking. But that’s another post!

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. SEO is an extremely complex Internet marketing discipline, involving a great many moving parts – parts that are constantly changing, as I just said. This is a guest post by Brad Schorr. But can they deliver?

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

” In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. Engaging stories remind your market you’re human, not just a typing robot in this vast online universe. Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. Effect change.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

AUGUST 21, 2012

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. You can follow Tim on Twitter or on Facebook. [ How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. Like this post?

Facebook 274

Facebook How To Drupal MySpace 274

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Internet marketers, PR pros, tech journalists, etc.), Most of my circles (friends and followers in non-Goggle+ speak), are marketers, PR pros and tech journalists, so it might be skewed, but it seems as if most are only talking about Google+. But I think this is a feature non-marketers have been craving. Shiny New Toy.

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Perspective is so important in determining true influence, and there is no platform on that market today that can even partially account for the differences in strategic location and context to make influence mapping something to bank on. Did you know that 72 million Moons can fit within the Sun? Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

JUNE 19, 2012

3dcart Software Forums : As one of the leading shopping cart software platforms on the market, 3dcart prides itself on customer support. The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. Like this post?

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

There’s something to be said for social media’s role in market research and more direct connections between consumers and producers. And you don’t have to invade your market’s personal networking space to do it either. Sell Through Social Media. Is conversation and relationship-building important? Absolutely.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. If you become familiar with these websites, you will not only get to know your target market better, but you can also post comments, blogs, and updates on areas where moms already are. Like this post?

Social Media 161

Social Media Strategy Jive StumbleUpon 161