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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

Twitter 228
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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. Twitter: @silkcharm. First published in The Australian April 1 2013 (paywall).

ROI 101
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Bloggers: Would You Rather Be First Or Right?

SocMed Sean

If I just spout out statements like “Facebook announces that it’s going to buy Twitter” or “Apple is discontinuing the iPad 1 due to iOS 5 crashes”, I might generate a bunch of SEO traffic and boost my readership, but what value did I actually provide to my readers by publishing unsupported facts?

Blogger 257
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8 Reasons Your Instagram Followers Aren’t Buying

Sprout Social

If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. Nothing turns people off more than the pushy salesperson, especially on social media. Foundr Magazine links to a lead magnet for an email swipe file in their bio. You’re Hard Selling.

Buy 40
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Why Social Commerce Will Rule 2020

Pixlee

Many know this concept as social commerce. Social commerce is defined as “an online marketing model that brings ecommerce functionality directly into established social networks to drive sales.”. Businesses that are leveraging social commerce are effectively reaching their customers where they hang out.

UGC 66
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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants?

Nielsen 165
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This Week in Social Media – 5/15/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media. of internet users in 2013 to 54.7%