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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. Multicultural marketing involves segmenting an audience based on race, culture, or ethnicity and media planning and buying for that segment.

Retail 178
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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

EeCommerce E-commerce is one method for consumers to buy and sell goods in retail. Effective omnichannel engagement leads to higher customer retention and loyalty. This strategy makes users feel heard and understood, enhancing satisfaction and loyalty. Invest in a real-time engagement platform today.

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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Jen Morilla. Luisa Ruocco.

Travel 66
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What is User-Generated Content? And Why is it Important?

Hootsuite

Helps establish brand loyalty and grows community. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. UGC acts as authentic social proof that your product is worthy of buying.

UGC 145
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Marketers must measure ROI to earn more buy-in ROI is the key to commanding a larger influencer marketing budget. Spring would be an ideal time as well.

ROI 99
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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

Restaurant and travel expenses will get a 3% benefit, Costco purchases get 2%, and everything else gets 1%.” With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. The old benefit was 3%.

Loyalty 60
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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They’re leveraging social media and loyalty data. What do they like?