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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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How to Get More Google+ Reviews for Your Business

Navolutions

Every time you look at a search results page on Google, there is a good chance that you may see something new. It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen. Do reviews really matter that much?

Review 138
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Social Media News Ticker: Sum Up 2013 with Facebook Year In Review, Google+ Auto Awesome Movie

The Realtime Report

Facebook Year in Review. It’s been a bit quiet on the social media news front over the holidays, but here are a few updates worth checking out: Google+ and Facebook. Social Media News Ticker auto-awesome movie Facebook Google promoted app installs Promoted Tweets Snapchat Snapchat security Twitter'

News 150
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Creating an online review management strategy

Sprout Social

Reviews for local businesses are everywhere. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. Reviews can also offer you an opportunity to identify flaws in your business or operations.

Review 101
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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. Product reviews are a great way to gain coverage and credibility.

Fashion 409
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How to Fix a Bad Yelp Review

Idaconcpts

You can get a bad review from a disgruntled customer, a former employee, or even a rival company. The veracity of these reviews is irrelevant; if a one-star pan is the first thing an online searcher finds about your company on Google, you’re sure to start losing business in a hurry. There is good news and bad news here.

Review 138
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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. Review sites such as Power Reviews have revealed that the value of a review shared to Facebook is $15.72.

ROI 101